Marketing Lead (m/f/d)

About the Job

We’re looking for an experienced Marketing Lead (m/f/d) to join our client and lead its marketing strategies. In your day-to-day work, you’ll focus on implementing cross-channel campaigns including digital, content, social, paid, email, SEO/SEM efforts and have the opportunity to contribute to various marketing projects.

In your day-to-day work, you’ll focus on creating and optimising integrated marketing campaigns across multiple channels, mentoring and growing the marketing team, and ensuring brand consistency throughout all communications. You’ll collaborate cross-functionally with business development, tech, and product teams, manage budgets, and analyse performance data to maximise ROI.

Join our portfolio company: A German dual-use technology company that develops unmanned ground vehicles to spearhead automation in both governmental and civilian use cases.

In this role, you’ll:

Develop and execute a comprehensive marketing strategy aligned with business goals

Lead, mentor, and grow the marketing team

Oversee and optimise multi-channel campaign executions including digital, content, social, paid, email, and SEO/SEM

Drive initiatives to generate leads, boost customer engagement, and enhance conversion rates

Collaborate cross-functionally with business development and technology teams

Manage the marketing budget, forecast ROI, and optimize spend for maximum performance

Own overall brand positioning and messaging consistency across all touchpoints

Your Profile

5+ years of marketing experience, including at least 2 years in a leadership or managerial role

Proven success in designing and executing effective marketing strategies and campaigns

Strong grasp of digital marketing channels, marketing technology, and performance analytics

Excellent communication skills paired with an ability to lead cross-functional projects

A creative, results-oriented mindset with solid business acumen and a data-driven approach

Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA is a plus)

Experience in the defence industry is preferred but not mandatory

Excellent communication skills in both German & English are required

Please note that we are looking for support in the Munich office of our portfolio company. Eligibility to work within the EU is required as well.

Benefits and Perks

Competitive salary and benefits package.

A shaping role in an emerging dual-use technology company.

Opportunity to work with a highly innovative, international and dynamic team.

Room for professional growth and development.

Participation in the company's success.

Apply below and become a part of our success story!

Our Commitment to Diversity and Inclusion

Project A is committed to diverse and equal opportunities hiring for all – applicants, candidates, and employees alike. We value humans – with all our glorious multifaceted backgrounds, perspectives, and experiences – and look forward to your application.