Digital Marketing Specialist

Job Description

Citizens State Bank is looking for a creative and data-driven Digital Marketing Specialist to join our growing marketing team. In this role, you will lead the charge in crafting compelling digital experiences across web, email, social media, and in-app channels. You will leverage data to personalize customer journeys, enhance digital interactions, and grow brand engagement. This is a high-visibility position in the organization, with opportunities for growth.

We’re seeking someone with 3+ years of digital marketing experience, an eye for what’s next, and a passion for delivering exceptional digital client experiences.Key Responsibilities

Create engaging digital content for our website, social media, emails, and blogs — aligned with brand and compliance standards while driving customer conversion. This includes everything from copy to visual design elements.

Drive revenue growth by identifying, executing, and optimizing conversion paths across digital channels.

Design and execute both B2B and B2C customer engagement strategies that generate high-quality leads, boost brand awareness, and personalize user journeys.

Collaborate with sales teams to align digital engagement efforts with sales goals and support pipeline development.

Generate leads across digital channels including email, social media, and the website.

Develop and optimize email marketing campaigns, leveraging segmentation and A/B testing to improve performance.

Oversee digital advertising campaigns, including audience targeting and optimization.

Monitor and analyze performance metrics such as website traffic, conversion rates, and engagement to inform ongoing strategy.

Utilize Generative AI to streamline marketing processes and assist in content development.

Conduct market and audience research to uncover trends, competitor insights, and opportunities for growth.

Collaborate with internal teams to support community events and promote on-brand messaging across all channels.

Stay at the forefront of digital trends and propose fresh, innovative ideasEducation and Experience

Bachelor's degree in Marketing, Visual Communication, or equivalent relevant experience.

3+ years of digital marketing experience, including content creation, campaign management, and analytics.

Strong knowledge of email marketing and social media platforms.

Experience running B2B marketing campaigns focused on relationship-building and supporting complex and occasionally lengthy sales processes.

Familiarity with SEO, digital advertising, and customer engagement best practices.

Experience working with marketing automation platforms such as HubSpot.

Excellent communication, project management, and analytical skills.

Creative thinker with an eye for detail and a drive to test and innovate.Preferred Qualifications

Prior experience working within a highly regulated industry — such as financial institutions, investment firms, insurance, healthcare, or other industries with strict regulatory requirements.

Graphic design or digital content creation experience (Adobe Creative Suite is a plus).

Familiarity with Generative AI tools for marketing.

Understanding of UX principles and customer journey mapping.Key Traits for Success

Curious & Creative: You ask insightful questions, explore new solutions, and use data to improve every interaction.

Tech-Confident: You embrace digital tools and aren't afraid to explore new platforms.

Eager to Learn: You proactively expand your skillset and stay ahead of trends.

Detail-Oriented: You understand how much the little things matter and take pride in precision.

Citizens State Bank also offers the following benefits:

Medical, Dental, Vision, Health Savings account

Wellness incentives with rewards $$, Health Savings Employer match, Health Reimbursement accounts

Short and Long Term disability (employer paid after 1 year)

401K retirement savings with employer match

Employee Relief Fund

Tuition reimbursement

Employee Assistance Program

Annual Employee Recognition

Company Logo Wear

Paid Holidays, PTO, Volunteer, Bereavement

Full-time