Content Creator

About French Cowboys

French Cowboys is a Texas-based hospitality brand founded by two Franco-American friends who grew up in Europe and fell in love with Texas. We’re passionate about reviving neglected properties in iconic towns - each within two hours of a major city - breathing new life into these forgotten gems and transforming them into charming getaways.

We believe getting away shouldn’t be so hard. That’s why we’re creating fun, design-forward boutique hotels that our guests can enjoy without breaking the bank. By bridging the gap between corporate chains and high-end resorts, we offer thoughtfully curated stays at reasonable prices.

Currently, we manage 7 boutique hotels (200 rooms) across Austin & the Texas Hill Country, with plans to add 4 more hotels (~200 rooms) across Texas over the next 24 months. Our 10-year vision is to become the leading operator of boutique hospitality in Texas, spanning hotels, restaurants, bars, concert venues, and beyond.

About the Role

This is a hands-on, highly creative opportunity for a storyteller who’s passionate about design and hospitality, and who understands how to turn that process into compelling, social-first content.

As Content Creator, you will document the renovation and transformation of our newest hotel property, Heidelberg Lodges. You’ll be on-site regularly, filming with your iPhone, crafting the narrative in real time - from construction progress and design milestones to candid interviews with contractors, designers, and the French Cowboys corporate team.

This role is all about storytelling: capturing moments that make people care, sharing them in a way that drives excitement, and owning the content strategy that builds buzz ahead of the hotel’s launch. You’ll be both the creative director and the executional lead: filming, editing, and posting across channels.

You Will Work Closely With

Director of Design & Development

Director of Marketing

Construction Manager

Company Founders

On-site contractors, designers, and hotel teams

Key Responsibilities

Content Strategy & Execution

Develop and own the content strategy for the hotel renovation story.

Craft a clear and engaging narrative arc that unfolds across Instagram, TikTok, and other channels.

Create 3 videos per week or 12 videos per month.

Filming & Direction

Capture on-the-ground renovation footage using iPhone (construction, design details, milestone moments).

Interview contractors, designers, and the FC team to humanize the story and introduce the audience to the “cast”.

Direct and plan key content moments across the renovation timeline.

Editing & Production

Edit engaging, social-first short-form videos (Reels, TikToks, Stories).

Stay on top of platform-specific trends and use them creatively to boost traction.

Deliver content at a consistent cadence to build momentum and audience anticipation.

Record voice-over.

Channel Management & Collaboration

Coordinate with marketing, PR, and digital leads to align content with broader brand efforts.

Repurpose videos for email, press, and web.

Provide input on timing and rollout strategy for pre-opening campaigns.

Analyze content performance and adapt strategy based on engagement metrics (e.g., views, likes, shares, comments, saves, follower growth).

Qualifications

Proven experience creating viral content for Instagram, TikTok, and YouTube.

Strong storytelling instincts: can take raw moments and turn them into narrative.

Sharp editing skills and understanding of mobile-first video, proficient with mobile video editing software (eg. CapCut, Inshot).

Deep understanding of trends and cultural moments in social media.

Self-directed, independent and highly organized: can operate independently and drive the vision forward.

Passion for hospitality, architecture, and design is a big plus.

Experience

2–5 years of content creation or social storytelling experience.

A portfolio showcasing previous short-form video content created for social media platforms is required.

Experience in hospitality, lifestyle, design, or renovation spaces is a major bonus.

Contract Details and Benefits

Part-time contract (20 hrs / week) with the ability to maintain a flexible schedule, as on-site filming opportunities may vary based on construction progress and team availability.

Discounted stays at French Cowboys properties.

High creative freedom and opportunity to shape brand voice and narrative.

Room to grow into long-term brand and creative leadership roles.

Location

Austin/New Braunfels at first (with travel across Texas Hill Country mid-term for other projects).