B2G Sales

Who are we?

EF Corporate Learning is the world’s first and largest corporate language training provider. Delivering language training for organizations since 1965 and with 20+ million learners trained online since 1996, our legacy and global scale are unmatched. Many of the 3,000+ multinational organizations we serve have partnered with us for over 15 years.

Our award-winning method is designed using the largest dataset of language learners in the world, drawing from 2.2+ million English assessments, 5+ million live private classes yearly, and countless more learners enjoying structured self-study every day. The result is a learning experience with 3x better engagement and learning progress, helping your teams find their voice, faster.

The Opportunity

We are looking for a seasoned sales professional with a proven track record of selling to governments, school networks, and educational institutions. The ideal candidate is a strategic thinker, highly skilled in complex sales cycles, public procurement, and stakeholder management. They are fluent in English and have experience in EdTech, technology solutions, or education-related products.

Seniority & Sales Experience

5+ years of experience in a senior sales role with a focus on B2G (Business-to-Government) and/or B2B (Business-to-Business) sales.

Strong experience selling high-value, consultative solutions rather than transactional deals.

Proven ability to navigate long sales cycles (6+ months) and complex procurement processes.

Experience in handling multi-stakeholder sales, engaging with ministries, education authorities, school networks, and institutional buyers.

Language & Regional Expertise

Fluent in English

Deep understanding of education landscape, including:

• Public and private school systems

• Government procurement, funding mechanisms, and policy frameworks

• How digital learning solutions are adopted in schools

Experience in B2G Sales

Strong experience in government and institutional sales, ideally in education, technology, or SaaS solutions.

Direct experience managing public tenders, RFPs, compliance requirements, and large-scale contracts.

Familiarity with grant-funded projects, multi-year contracts, and decision-making processes in education.

Comfortable engaging with C-level executives, procurement officers, and policymakers.

Industry & Product Knowledge

Prior experience in EdTech, SaaS, digital learning, or enterprise technology solutions is preferred.

Knowledge of English language learning solutions, curriculum development, or teacher training programs is a plus.

Understanding of how technology adoption works in schools and government-funded education programs.

Sales & Negotiation Skills

Strong consultative selling approach, able to position a value-driven solution rather than just a product.

Excellent negotiation and deal-closing skills, especially in high-stakes, long-term contracts.

Experience building and managing a strong sales pipeline, with a focus on enterprise-level accounts.

Ability to influence complex stakeholder groups, balancing commercial goals with policy-driven decision-making.

Traits & Work Style

Highly autonomous – able to work independently and drive sales in a developing market.

Resilient and adaptable – comfortable navigating bureaucracy and changing regulatory environments.

Culturally aware and well-connected in the education/government space

Strong presentation and communication skills, capable of articulating value to both technical and non-technical audiences.

To thrive at EF Corporate Learning, you will:

Have strong personal drive and energy

Possess an entrepreneurial spirit with a nothing is impossible mindset

Excited by having ownership and autonomy

Enjoy working in a fast-paced results-driven environment

Be passionate about learning and language.

About us:

With campuses and offices in over 50 countries, including the beautiful Ashridge House outside London, we offer a truly global and collaborative environment.

Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day.

EF CORPORATE LEARNING is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, disability, parental status, identity, experience and everything else that makes you unique.

Find out more: corporatelearning.ef.com

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