Director, Digital Marketing

Job Title: Director of Digital Marketing

Reports To: Vice President, Brand Strategy

Overview

The Director of Digital Marketing will lead Excelligence’s digital marketing strategy and execution across brands, with a focus on Discount School Supply and Really Good Stuff. This role drives full-funnel campaigns across paid, owned, and earned digital channels, supporting customer acquisition, engagement, and lifetime value.

Key Responsibilities

Digital Strategy & Planning

Develop integrated digital strategies aligned with brand positioning and revenue goals.

Lead digital activation for brand campaigns across multiple formats and platforms.

Define channel mix and budget allocation by brand to optimize ROAS and LTV.

Campaign Execution & Channel Oversight

Manage digital campaigns across paid search, social, programmatic, display, affiliate, influencer, and video.

Direct SEO/SEM initiatives and lifecycle marketing (email, SMS, push).

Oversee content strategy, site optimization, and UX personalization.

Personalization & Innovation

Leverage customer and product data with AI tools to drive personalization.

Support integration of the marketing tech stack for real-time content delivery.

Analytics & Optimization

Own performance dashboards, ensuring data transparency and campaign effectiveness.

Optimize campaigns based on ROAS, traffic quality, and behavior insights.

Lead A/B testing and performance reviews across channels.

Cross-Functional Collaboration

Partner with eCommerce, Creative, Brand Strategy, and Merchandising teams.

Align campaign timing with brand storytelling and catalog planning.

Manage agency and vendor performance across media, SEO, and automation.

Qualifications

Bachelor’s in Marketing, Digital Media, or related field; Master’s preferred.

8+ years in digital marketing across DTC and retail channels.

Expertise in media planning, paid and organic digital, email/SMS, and affiliate.

Strong analytics, attribution, and customer segmentation experience.

Experience with martech stacks, CRM, and personalization tools (Salesforce, Bloomreach, PowerDigital preferred).

Strong leadership, communication, and project management skills.

Preferred Attributes

Experience with early childhood and K–12 customer journeys.

Knowledge of catalog marketing integration.

Data- and storytelling-driven approach to customer relationships.

Innovative, trend-aware mindset.

Equal Employment Opportunity (EEO)

Excelligence is proud to be an Equal Employment Opportunity (EEO) employer. We are committed to fostering an inclusive environment where diversity thrives. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected status in accordance with applicable laws.

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