Digital Marketing Manager

Job Requirements

The Manager, Paid Media contributes to delivering an impactful omni-channel media strategy to support short-term promotional sales and long-term brand growth for HD Supply. The ideal candidate will bring thought leadership to the planning process while also managing the relationships with external media agencies. This role manages the execution of our advertising media strategy, ensuring the company is receiving the greatest return on its advertising investments.

Work Experience

Responsibilities (and other Duties as Assigned)

Support the Marketing strategies through Media & Measurement and partner with our media agency in developing plans (inclusive of owned, shared, and earned media) and omni-channel paid media strategies

Partner with leaders across Marketing, eComm and Data Analytics on consumer segmentation and media attribution.

Track media spending across all business units: identify and resolve budget discrepancies with our media agency; manage and process media invoices; regularly communicate budget status and issues

Report on media activity through regular summary reports; coordinate communications with media agencies; coordinate and participate in meetings; review proposals and provide POVs

Work with internal partners to ensure data and creative assets are actionable, updated and on-brand.

Support incremental media initiatives, as needed by senior leadership and our merchandising partners

Education, Experience & Certifications

5+ years of experience in media planning and buying or related role required

Bachelor’s degree in Marketing, Communications, or related field

Functional Skills

Programmatic advertising planning and buying experience

Audience segmentation experience

Microsoft Office proficiency

Adobe Analytics proficiency

Media management software experience, including Google Merchant Center, Adobe Advertising and others.

Analytical Skills: effectively uses data to generate insights for operations excellence

Planning & prioritization: highest impact, highest value

Financial & business acumen

Communicates effectively and candidly

Problem solving; ability to use rigorous logic to solve problems with innovative effective solutions

Process improvement: strive to continually improve

Ability to work in a challenging, fast-paced environment and to adapt to new situations as they arise

Ability to effectively communicate, inform, and influence senior leaders

Ability to work cross-functionality on multiple initiatives with a successful record of advancing projects

HD Supply is an Equal Opportunity Minority/Female/Individuals with Disabilities/Protected Veteran and Affirmative Action Employer. HD Supply considers for employment and hires qualified candidates without regard to age, race, religion, color, sex, sexual orientation, gender, gender identity, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law.