Digital Marketing Specialist

Job Description

Salary: $20 to $30 Hour

This position is for employees who live in the United States and are US citizens.

Position Status: Full-Time

Location: Remote U.S.-based

Expected Hours of Work: 40 hours/week, 8AM5PM EST/CST, 7AM-4PM MST/PST

Reports To: Marketing Director, Office Manager or President

About THAT Agency

THAT Agency is a performance-driven digital marketing agency originally founded in West Palm Beach, Floridanow operating fully remotely across the U.S. We specialize in multi-dimensional digital content strategies that drive measurable growth and support the key business goals of our clients. Our collaborative approach is rooted in transparency, accountability, and long-term partnership. We dont just execute campaignswe help brands grow by aligning strategy with performance and delivering results that matter.

Role Summary

As a Digital Specialist, youll play a key role in executing multi-channel digital marketing strategies across SEO, content marketing, email marketing, and social media. This role supports both organic growth and client engagement efforts, including keyword research, content optimization, analytics support, and platform coordination. Youll also assist in the execution and refinement of email and social campaigns where neededcontributing to a well-rounded, integrated marketing experience for our clients.

This position is ideal for someone eager to expand their tactical experience across multiple service lines while working in a fast-paced, collaborative remote environment.

Key Responsibilities

Content, SEO & Website Support

Conduct keyword research to support blog creation, on-page SEO, and strategic content planning

Optimize website content and metadata for search visibility, readability, and structure

Format and publish content in WordPress, applying SEO best practices

Assist in website audits, including crawlability, indexation, and technical flags

Email Marketing Support

Help draft and edit marketing emails, newsletters, and automated sequences

Schedule email campaigns using platforms like Mailchimp, Constant Contact, or HubSpot

Monitor basic campaign performance (open rates, CTRs) and assist with reporting

Collaborate with the design team for image assets and mobile-friendly formatting

Social Media Support

Support the Social Media Manager with content scheduling, caption writing, and hashtag research

Help manage and monitor social platforms (Instagram, LinkedIn, Facebook, etc.) for engagement activity

Assist with monthly reporting on follower growth, impressions, and engagement metrics

Coordinate with internal teams to align social posts with blog, email, or campaign content

Analytics & Reporting

Pull basic reports from GA4, Search Console, and Ahrefs to support campaign reviews

Track and compile performance metrics related to SEO, social, and email campaigns

Assist with tagging setup and testing (Google Tag Manager), under supervision

Provide weekly task updates and contribute to internal meetings with insights and findings

Key Performance Indicators (KPIs)

Company-wide goals

Increase sales revenue by 3%

Increase retainer length by 1 month(s)

Individual success benchmarks

On-time completion of assigned blog, email, and social scheduling tasks

Timely delivery of keyword research, performance snapshots, and monthly data pulls

Increased engagement across assigned platforms (CTR, impressions, rankings, open rates)

Accuracy and quality of work across SEO, email, and social assignments

Tools & Platforms

Google Analytics (GA4), Google Search Console, Agency Analytics

Google Tag Manager (support role)

Ahrefs, BrightLocal

WordPress

Email platforms: Mailchimp, Constant Contact, HubSpot

Social platforms: Meta Business Suite, LinkedIn, TikTok

Sprout Social, Canva

ClickUp, Zoom, Microsoft/Google Business Suite

Personal Attributes & Qualifications

Essential

13 years of experience in digital marketing, SEO, or content execution

Working knowledge of SEO principles and digital campaign metrics

Familiarity with email and social media platforms

Strong attention to detail, time management, and communication skills

Comfortable working across multiple clients and collaborating with different departments

Self-starter mindset with a willingness to learn and adapt

Desirable

Basic knowledge of HTML/CSS or WordPress troubleshooting

Experience using scheduling tools like Sprout Social or Hootsuite

Google Analytics or HubSpot certification

Experience drafting social captions or marketing emails

Prior agency or multi-client experience

Future Possibilities & Career Development

Potential to grow into roles such as: SEO Strategist, Social Media Coordinator, or Email Marketing Specialist

Opportunities to lead specific service lines or specialize in one channel

Access to agency-supported certifications and conferences in SEO, content strategy, analytics, and email/social platforms

Who You Are (Cultural Fit Snapshot)

You thrive in a remote, fast-paced environment where autonomy is balanced with collaboration. Youre proactive, accountable, and creatively curiousalways looking for ways to improve both process and performance. You take initiative, but know when to ask for guidance. Youre someone who sees challenges as opportunities, communicates candidly, and enjoys working cross-functionally to achieve measurable results. Whether youre a specialist or strategist, you bring a team-first mindset and a strong sense of ownership to everything you do.

remote work

Part-time

Fully remote