Senior Manager, Programmatic & Paid Search User Acquisition

At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 450 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together?

About the Role PrizePicks is seeking a highly analytical and hands-on Senior Manager, Programmatic & Search to lead acquisition efforts across key performance channels including Apple Ads, Google Ads, and mobile programmatic platforms. This role will own both strategy and execution across a growing portfolio of mobile-first acquisition channels, helping drive new user growth efficiently and at scale. You'll manage multi-million dollar budgets across multiple platforms, working in close partnership with our SEO/ASO, Creative, Analytics, and Product teams, as well as external agency partners. We're looking for someone with strong technical chops, a bias for action, and a deep understanding of how to drive growth in a mobile app environment. What You'll Do

Oversee a 7-figure annual acquisition budget across Apple Search Ads, Google, and mobile programmatic partners (e.g., AppLovin, Unity, Smadex, Mintegral)

Drive efficient CAC through deep channel experimentation, LTV-focused optimizations, rigorous audience + creative testing, and channel expansion

Own the day-to-day strategy, execution, and scaling of campaigns across all paid search and programmatic channels

Implement tracking and measurement systems to evaluate the effectiveness of paid media campaigns

Present reporting to cross functional and VP-level stakeholders synthesizing results into clear next steps

Maintain a strong quality control framework for campaign structure, keyword selection, negative keyword management, and landing page and funnel performance collaborating closely with our ASO/SEO team

Partner cross-functionally with Analytics, Creative Strategy, CRM, Product, and Engineering teams to execute and scale campaigns

Work with external agency to manage execution, troubleshoot performance issues, and optimize bidding, targeting, and creative

Mentor and manage one direct report while contributing to broader team-wide initiatives What We're Looking For

6+ years of digital performance marketing experience, with deep expertise in Apple Ads, Google Ads (Search, PMAX, & AC), and mobile programmatic

Experience owning a 7-figure+ annual performance budget

Strong understanding of attribution, cohort analysis, incrementality, and LTV modeling - especially in the context of mobile UA

Hands-on experience managing DSPs and programmatic partners utilizing various ad buy and optimization strategies including CPT, CPA/CAC, AEO, and ROAS

Understanding of creative best practices and creative ad types that can maximize performance on a per channel basis

Familiarity with ASO/SEO strategy and how it connects to paid search performance

Proficiency in performance analytics and tools (Tableau, AppsFlyer, etc.)

Collaborative, curious, and highly organized - able to lead initiatives and operate independently in a fast-paced team

Strong communication skills and experience presenting to executive stakeholders

Previous experience in fantasy sports, mobile gaming, or consumer apps is a plus, but not required Where you'll live:

While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates.

Benefits you'll receive: In addition to your great compensation package, full-time employees will be eligible for the following perks:

Company-subsidized medical, dental, & vision plans

401(k) plan with company match

Annual bonus

Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)

Generous paid leave programs, including 16-week paid parental leave and disability benefits

Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked

Company-wide in-person events and team outings

Lifestyle enhancement program

Company equipment provided (Windows & Mac options)

Annual performance reviews with opportunities for growth and career development You must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. PrizePicks is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.