Public Relation/ PR Specialist

Position: Public Relations (PR) Specialist Passion Fuschia Café

Location: PIK Avenue, North Jakarta

Work Setup: On-Site (Café Outlet & Brand HQ Coordination)

Industry: F&B Luxury Café Experience (by Passion Jewelry Group)

Do You Have a Knack for Storytelling, Events, and Influencer Relations?

Were looking for a PR Specialist to elevate the brand presence of Passion Fuschia Café, a premium lifestyle café by Passion Jewelry Group. If you have experience working with luxury hotels, upscale bars, or renowned lifestyle F&B brandsand have strong media or celebrity relationsthis role is the perfect blend of creativity, network, and prestige.

What Youll Do:

Develop and execute PR strategies to enhance brand image and drive awareness for Passion Fuschia Café.

Build and maintain strong relationships with media, influencers, lifestyle editors, and public figures.

Coordinate press releases, media kits, and brand communications to ensure consistent storytelling.

Initiate and manage collaborations with celebrities, KOLs, or socialites aligned with the café's brand identity.

Plan and host media gatherings, soft openings, and café events to generate buzz and positive exposure.

Monitor press coverage and social media mentions, compiling reports on PR performance and media ROI.

Work closely with the marketing team to align PR campaigns with broader brand objectives.

Represent the brand during public-facing events and ensure high standards of service and presentation.

What Were Looking For:

Experience in Public Relations, ideally with luxury hotels (e.g., Langham, Raffles) or premium lifestyle bars/restaurants (e.g., Ismaya Group).

Strong communication and storytelling skillsboth verbal and written.

A wide network in the lifestyle, media, and entertainment space is a big plus.

Familiar with organizing high-end events, media meetups, and influencer activations.

Confident, professional, and polished in public-facing situations.

Comfortable working in a fast-paced, image-conscious environment.

Willing to work on-site at Passion Fuschia Café PIK Avenue and travel as needed for PR events.

Why Join Us?

Be the face and voice of a new luxury café experience by a prestigious jewelry brand.

Collaborate with stylish, creative minds in the world of premium F&B and lifestyle branding.

Opportunity to shape a brand narrative from the ground up in a trendsetting environment.

Enjoy product perks, networking access, and career development within Passion Jewelry Groups luxury portfolio.