Social Media Coordinator

Description

Purpose:

Under general supervision, the Social Media Coordinator creates dynamic and original digital content to tell the library's story, cultivate an audience and engage patrons across all social media platforms.

Essential Position Functions

Creates a comprehensive vision and voice for the library's social media presence

Develops creative, engaging, shareable, content-driven stories, photo/video, and copy

Produces the library's digital content from start to finish

Uses proven abilities to develop creative original content to tell the library's story through social media channels

Combines demonstrated social media skills with knowledge of the Library and community to bring the library's unique voice to life and build awareness of our services, collection and programs

Invents online strategies to grow brand presence and increase followers

Identifies relevant trends, news, influencers and other opportunities in the social media space, helping to increase awareness and amplify the library's voice

Develops and grows the library's presence and reach across social platforms, including Twitter, Instagram, TikTok, Facebook, YouTube, LinkedIn, etc.

Manages content calendars for social media and other appropriate digital channels

Works with other members of the community relations team to develop integrated content for use in both print and digital formats

Works collaboratively across departments and buildings to develop appropriate content

Understands and responds to analytics to ensure effectiveness and efficiency of content across all channels

Monitors and responds to social media comments, questions and feedback in a timely manner

Keeps current with emerging digital media behavior, trends and technologies

Attends programs, special events, meetings and serves on committees

Requirements

Education, Training and/or Experience

Bachelor's degree in marketing, public relations or related field

A minimum of 3-5 years of digital marketing and content management experienceKnowledge, Skills, Abilities and Personal Characteristics

In-depth knowledge of social media platforms and strategies for boosting engagement

Strong interpersonal communication skills

Proven creative ability with exemplary video and other storytelling skills

Strong written and verbal communications skills

Ability to work accurately with attention to detail

Knowledge of desktop publishing and graphic design software

Proficiency with image and video editing software (Canva, Adobe Creative Suite) Physical Demands

Ability to sit and use computer for extended periods and operate standard office equipment, daily

Ability to lift and move up to fifty (50) pounds, occasionally

Travel by automobile is required regularly Working Conditions

Majority of work performed remotely and/or general office environment

Requires evenings and/or weekends

Requires periodic participation and attendance at events and training