VP of Marketing and Communications

Job Description

Vice President of Marketing and Communications

Department: Marketing & Communications Reports To: Chief Executive Officer

Supervises: Director of Marketing & Communications, Senior Graphic Designer, GPCF Multimedia Marketing Specialist, GPCF Marketing Coordinator, Contracted Website Manager, Contracted PR ConsultantPosition Overview

The Greater Phoenix Chamber and Greater Phoenix Chamber Foundation seek a visionary, innovative, and strategic leader to serve as Vice President of Marketing and Communications. The ideal candidate will possess a proven track record in developing and executing integrated marketing and communications strategies with experience leading large-scale fundraising campaigns, securing support from national funders, and leveraging generative AI platforms to drive innovation in content creation and campaign optimization. This executive will demonstrate expertise in media relations, crisis communications, digital strategy, and data analytics, as well as exceptional written, verbal, and interpersonal communication skills. A commitment to team development, stakeholder engagement, and continuous improvement is essential for advancing the missions of both the Chamber and the Greater Phoenix Chamber Foundation.

This role is responsible for leading the strategic vision, planning, and execution of all marketing, communications, and public relations activities for the Greater Phoenix Chamber and the Greater Phoenix Chamber Foundation with a cross functional team of staff and partners. The Vice President will drive brand awareness, thought leadership, member and donor engagement, and support large-scale fundraising campaigns through innovative, data-driven, and AI-enabled strategies.Key ResponsibilitiesStrategic Leadership

Develop and implement comprehensive marketing and communications strategies for the Greater Phoenix Chamber and Greater Phoenix Chamber Foundation, aligned with organizational goals, including membership, events and programs.

Lead the creation of editorial calendars, communications campaigns, and strategic partnerships to amplify thought leadership and impact.

Collaborate with Chamber and Foundation leadership to ensure consistent messaging and alignment across all initiatives.Fundraising Campaigns

Support large-scale fundraising campaigns, including donor communications, stewardship, and campaign analytics.

Develop compelling pitches and media strategies to attract support from national funders and diverse donor audiences.

Partner with development teams to maximize fundraising outcomes and donor engagement.Generative AI & Innovation

Integrate generative AI platforms (e.g., ChatGPT, DALL-E) into marketing and communications workflows for content creation, personalization, and campaign optimization.

Evaluate, implement, and train staff on emerging AI tools to enhance departmental efficiency, creativity, and audience engagement.

Stay current with trends in AI, digital marketing, and communications technology.Media Relations & Public Affairs

Build and maintain relationships with key media outlets, reporters, and PR consultants.

Draft and approve press releases, media kits, public statements and responses to press inquiries.

Develop/approve and distribute talking points for executives and staff in preparation for interviews or public remarks.

Drive earned media, op-eds, and national media pitches, especially during election cycles.

Oversee crisis communications planning and execution.Digital & Content Strategy

Oversee websites, social media, podcast, video, and newsletter strategies to increase engagement and reach.

Segment target audiences and curate engaging content for each channel.

Lead ongoing SEO implementation and collateral audits to ensure messaging effectiveness.Data Analytics & Reporting

Establish and monitor quarterly/annual metrics for web traffic, social media engagement/followers, podcast downloads, earned media reach/story count, newsletter open/click rates, and video metrics.

Use data analytics to inform decision-making and optimize campaign performance.Team Leadership & Development

Mentor and develop marketing and communications team members, fostering a culture of creativity, accountability, and continuous improvement.

Support individual growth and leadership development within the department.Stakeholder Engagement

Engage and collaborate with internal and external stakeholders, including business leaders, policymakers, community partners, and members.Required Qualifications

Bachelor’s degree in marketing, communications, public relations, or related field (Master’s preferred).

7+ years of progressive experience in marketing and communications leadership roles, preferably in nonprofit, chamber, or foundation settings.

Demonstrated success in supporting fundraising campaigns

Hands-on experience with generative AI platforms for marketing and communications.

Proven track record in media relations, crisis communications, and digital strategy.

Strong analytical skills and experience with marketing analytics platforms.

Exceptional written, verbal, and interpersonal communication skills.

Experience managing and developing high-performing teams.Preferred Skills

Experience with membership organizations and/or foundations.

Advanced knowledge of digital marketing, SEO, and social media platforms.

Familiarity with podcasting, video production, and multimedia storytelling.

Ability to work collaboratively across departments and with external partners.

Additional Considerations

Passion for the mission and impact of the Greater Phoenix Chamber and Foundation.

Willingness to attend events and handle media responsibilities outside of regular business hours when needed.

Interest in economic development, civic leadership, business advocacy, and community engagement.

Full-time