ASTON Malang Hotel & Conference Center-Marketing Communication Manager

Ready to take on a challenging and rewarding role in Marketing Communication? Join our team and make a difference in the hospitality industry!

Job Requirements:

Ready to be placed in ASTON Malang Hotel & Converence Center, East Java

Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.

Strong skills in writing, content creation, and digital storytelling.

Familiarity with social media platforms, scheduling tools, and analytics.

Creative thinker with a keen eye for visual content (photography/video skills are an advantage).

Bilingual in English and Bahasa Indonesia; additional languages are a plus.

Ability to work independently and collaboratively across hotel departments.

Job Description:

Media & Influencer Relations

Build strong ties with media and influencers.

Draft/distribute press releases and maintain media database.

Coordinate media visits, press events, and coverage.

Support crisis communication with timely, accurate messaging.

Social Media Management

Manage the hotel’s official social channels in line with brand guidelines.

Create engaging, on-brand content (photos, videos, reels, stories).

Monitor channels, respond to inquiries, and engage followers.

Track performance, analyze insights, and prepare reports.

Events & Partnerships

Plan and promote hotel events and seasonal campaigns.

Build partnerships with community, government, and industry stakeholders.

Support CSR initiatives and community-focused activities.

Crisis Communication

Identify and manage reputational risks.

Deliver consistent messaging during crises.

Liaise with media, management, and stakeholders.

Maintain crisis protocols and train staff on best practices.

Branding & Creative Standards

Ensure all visuals, collaterals, and signages follow corporate brand guidelines.

Create high-quality designs and content that reflect the hotel’s identity.

Maintain consistency in tone, style, and visuals across all channel and on-

property materials.

Innovate within brand standards to deliver fresh, engaging ideas.

Marketing Campaigns & Promotions

Plan and execute campaigns to promote rooms, F&B outlets, facilities, and seasonal offers.

Monitor performance, track ROI, and prepare reports.

Align campaigns with revenue, sales, and operations objectives.

Events & Partnerships

Create and manage hotel events, activations, and marketing activities that enhance guest experience and brand visibility.

Partner with local communities, lifestyle brands, and influencers for collaborative initiatives.

Support hotel participation in exhibitions, fairs, and industry events.

Digital Marketing & Advertising

Manage social media advertising campaigns (Meta Ads, TikTok Ads) and Google Ads.

Optimize ad performance, targeting, and budget allocation.

Stay updated on digital trends and recommend innovative online strategies