Business Development & Marketing Executive

Responsibilities

Trade Communications & Publicity

Pioneer game-changing AI solutions for Gemstone

Build and maintain relationships with industry experts and trade publications to enhance the companys brand visibility and media exposure

Develop strategic communication materials and plan trade show events to effectively showcase the brands AI technology to target audiences

Marketing Campaign Management & Insights Analysis

Direct and oversee the conceptualization and production of branding and tactical B2B marketing collaterals (product application sheets, user manuals and video demo content) to promote the brands first optical imaging device and SaaS designed for gemstone assessment

Select, manage, and collaborate with agencies to develop and implement go-to-market strategies, driving the Launch Campaign with a strong focus on ROI optimization.

Conduct market research to stay abreast of industry trends, competitors analysis and revenue opportunities in targeted sectors

Identify key target audiences and recommend relevant marketing strategies and initiatives to raise brand profile efficiently

Digital Marketing & Performance Tracking

Own the performance of direct marketing channels including all digital prospecting & remarketing campaigns from strategy to execution, to grow client base

Create tailored content and leverage digital marketing strategies such as SEO, SEM and Social Media to enhance the brands online visibility and image

Optimize paid, owned and managed media channels and constantly build an iterate on experiments & research to determine the effectiveness of marketing strategies and analysing website traffic statistics

Work alongside internal cross-functional teams from product development, UI/UX design, sales and customer support, to develop quality tailored content strategy to drive increased trade engagement and align marketing efforts with overall business objectives

Requirements

Degree in Marketing, Business, Science, Engineering or any related discipline

Minimum 3 to 5 years of experience in sales, business development and marketing of optical/ electronics/ medical/ industrial products or AI-powered solutions

A self-starter with good business acumen with the ability to translate technical concepts into accessible and engaging marketing content for target audiences

Familiarity in SEO, SEM, SMM and paid digital media marketing strategies

All Successful candidates can expect a very competitive remuneration package and a comprehensive range of benefits.

Please email your resume in a detailed Word format to

We regret that only shortlisted candidates will be notified

People Profilers Pte Ltd

20 Cecil St, #08-09, PLUS Building Singapore 049705

DID: 6950 9725

Georgez Josiah LIM

License Number: 02C4944

Registration Number : R1108994

Please be informed that the personal data you provided by way of your job application to People Profilers will be collected, used and disclosed by or on behalf of People Profilers to determine or investigate your suitability, eligibility or qualifications for employment with People Profilers and/or its Clients and manage your application for employment with People Profilers and/or its clients, including identifying you as a potential candidate for future suitable positions and/or notifying you of any such positions, either existing or in the future.