Marketing and Sales Consultant

Marketing and Sales Consultant

Division: Communication Services and Member Relations

Reports To: Director of Communication Services and Member Relations

FLSA Status: Full-Time Exempt

Starting Range: $53,817 - $66,000 (Commensurate with experience)

Who We Are

The Ohio School Boards Association (OSBA) serves more than 700 school boards and

nearly 3,500 elected and appointed members across Ohio. Our mission is to provide

superior service, unwavering advocacy, and innovative solutions that empower school

board leaders to serve their communities more effectively. Every role at OSBA

contributes to this important mission.

Overview

The Marketing and Sales Consultant supports the mission of the Ohio School Boards Association (OSBA) by leading innovative, data-informed marketing strategies that amplify OSBA's brand, strengthen stakeholder engagement, and drive revenue and membership retention. As part of the Communication Services and Member Relations division, this position plays a key role in executing cohesive marketing initiatives for OSBA programs, events, and services - serving as a collaborative liaison between internal departments and external partners.

What Will You Do?

You will apply your skills to support OSBA's mission by performing the following responsibilities:

Marketing and Brand Strategy

Design and implement strategic marketing plans that align with the OSBA strategic vision and communication goals.

Strengthen OSBA's statewide brand identity through integrated campaigns across digital, print, and social media platforms.

Collaborate with department leaders to develop targeted strategies for events, workshops, publications, and new initiatives.

Ensure brand consistency and messaging alignment across all communications and promotional assets.

Membership Engagement and Retention

Lead strategic outreach campaigns to sustain and grow OSBA's membership base of 700+ public school districts.

Collaborate with regional and member services staff to assess member needs and deploy tailored communication.

Monitor and report key membership metrics and support renewal efforts through targeted engagement strategies.

Revenue Development and Partnerships

Drive promotion and sales of OSBA services, training events, and Capital Conference Trade Show participation.

Coordinate external advertising, sponsorships, and affiliate partnership opportunities in collaboration with trade show and partnership teams.

Manage and grow exhibitor and sponsor relationships with a focus on long-term value alignment.

Cross-Divisional Support

Serve as the marketing liaison across all OSBA divisions to ensure unified messaging and cross-promotional efforts.

Provide strategic marketing support to legislative and advocacy initiatives by highlighting the impact of public education.

Prepare content and materials for presentations, training, and stakeholder engagement.

Analytics and Continuous Improvement

Track and analyze marketing performance using analytics platforms; provide regular reports and recommendations.

Use data to adjust strategies in real-time to improve engagement, campaign ROI, and brand impact.

Support budget planning and resource optimization for marketing-related projects.

Required Qualifications

Bachelor's degree in marketing, communications, public relations, or a related field.

Minimum of 3 years of progressive experience in strategic marketing, communications, or sales.

Proven success in cross-channel campaign development and management.

Excellent written, verbal, and interpersonal communication skills.

Experience with CRM systems, email marketing tools, and digital content management platforms.

Ability to manage multiple deadlines while maintaining attention to detail.

A strong commitment to the mission of public education and serving elected school board members.

Preferred Qualifications

Experience in nonprofit, association, education, or government marketing.

Familiarity with Ohio's K-12 public education system and policy landscape.

Knowledge of event marketing, sponsorship coordination, and trade show promotion.

About OSBA

The OSBA is committed to cultivating an environment that promotes diversity as a core

value. We welcome employees with a wide range of experiences, backgrounds, and

perspectives, and we believe that inclusive collaboration strengthens our mission and

impact. OSBA offers a comprehensive compensation package, including competitive salary, generous PTO, health and retirement benefits, and ongoing professional development in a mission-driven environment.