Hiring Marketing Executive in Salem

Marketing Executive job description from Betterteam entails developing and executing marketing strategies, conducting market research, coordinating marketing activities, and analyzing campaign performance to drive sales and brand growth. Key responsibilities include managing digital marketing efforts, creating engaging content, and maintaining customer relationships, while strong analytical, communication, and project management skills are essential qualifications.

Key Responsibilities

Strategy Development: Design and implement comprehensive marketing strategies and campaigns aligned with modern consumer trends.

Market Research: Conduct research to identify market trends, opportunities, and consumer insights to inform marketing initiatives.

Campaign Execution: Coordinate with internal teams and external agencies to plan and execute promotional activities across various channels.

Digital Marketing: Manage and grow social media presence, oversee digital marketing efforts, and utilize tools like Google Analytics to monitor performance.

Content Creation: Develop innovative and engaging marketing content to attract customers and promote products or services.

Customer Relations: Build and maintain strong, profitable ties with customers through thoughtful engagement and communication.

Performance Analysis: Monitor, analyze, and report on the performance of marketing initiatives and campaigns to ensure effectiveness and identify areas for improvement.

Required Qualifications & Skills

Education: A Bachelor's degree in Marketing, Business, or a related field.

Experience: Proven experience in a marketing or related role.

Marketing Knowledge: A thorough understanding of contemporary marketing trends, techniques, and digital marketing tools (e.g., SEO/SEM, social media management, analytics).

Communication: Excellent written and verbal communication skills.

Analytical: Strong analytical and problem-solving abilities to interpret data and drive results.

Technical: Proficiency in digital marketing platforms, social media tools, and analytics software.

Personal Attributes: Ability to work independently and as part of a team, strong organizational skills, attention to detail, and a creative mindset.