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Area Sales Manager

Company:
Trumpf
Location:
Luton, United Kingdom
Posted:
October 02, 2025
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Description:

As a family-run, high-tech company with nearly 19,000 employees at 71 locations worldwide, we are looking for forward thinkers with unconventional ideas and drive to join our team. Our company culture, which values collaboration and mutual trust, creates the ideal framework for boldly trying new things and questioning the status quo. Our technologies inspire people to develop and produce things that are currently unimaginable. Whether lasers, machine tools, EUV or electronics - TRUMPF is building technological worlds for future generations. Are you ready for new challenges?

Responsibilities:

Sales Generation

Evaluate customer needs and establish equipment specifications and quotations to suit

Clear argumentation of the new technology benefits according to customers’ needs

Prepare information as required prior to customer visits

Arrange and attend customer demonstrations and application tests at TRUMPF UK (TGB) and overseas as required

Maintain good relationships with existing customers according to the Customer Care Concept, gaining repeat business wherever possible

Qualify open leads provided by Lead Manager

Assess the data provided by Lead Manager

Contact the business (prospect or customer)

Ensure follow-up of leads in a timely manner

Data Quality

Maintain the CRM system as required, accurately and on time and liaise with the Lead Manager

TRUMPF Install base

Competitor machines

Opportunities in accordance with TRUMPF standards (weighting value, closure date)

Activities

Maintenance of account information

Ensure pricing and specifications are accurate

Sustainability

Prioritise strategic measures in accordance with the Country Strategy, business plans and forecasting

Feedback competitor information

Fill out the Customer Classification yearly and review the Customer Classes

Follow market developments and trends as a basis for future sales generation

Report any competitor activities, price or special offers

Provide quality feedback to Lead Manager, to ensure high level of value hits

Utilize CRM Dashboard to guide and steer own actions

Deliverables

Secure order income and discounts at the specified targets

Maintain the minimum customer visit rates

Prospect and approach new potential customers with the aim of winning new business

New opportunities generated according to the Lead Management standards

All relevant lead and opportunity activities are documented in the database

100% of leads are followed up

Behaviour

Target driven with a focused attitude and self-motivation

Customer orientated whilst understanding the company needs

Good time management

Act and behave in line with the guiding principles of the TRUMPF Group

Be presentable at all times and act in a manner befitting a front line ambassador of the company

Working Hours / Mobility

In view of the nature of your duties you do not have a main place of work

Driving is essential to visit customers and satisfy customer needs as required

International air travel is a requirement

Work hours as per contract with flexibility to suit customer needs and fulfill the overall requirements of the position

Qualifications: Education / Experience

Direct communication skills at all levels, particularly within customer structures and internally at TRUMPF, clear and concise telephone manner

Good computer literacy including Microsoft skills such as Word, Powerpoint and Excel

Engineering background is highly beneficial

Ideally experience with laser systems

Valid UK driving license and passport

Flexibility and mobility as to travel and driving

R00035715

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