Business Analyst

Business Analyst (Onboarding)

Location: Istanbul

Work Type: Remote

Benefits: Private Health Insurance, Meal Allowance

Responsibilities:

Prepare channel-based analyses and reports to measure customer acquisition performance

Monitor campaign and channel-based metrics

Design, implement, and analyze A/B tests, providing actionable recommendations

Develop new customer segments and improve targeting strategies

Analyze existing campaigns to generate insights that increase efficiency

Analyze large data sets using SQL, Excel, or other data analysis tools

Visualize performance data through dashboards and share with teams

Continuously measure the success of customer acquisition strategies and offer improvement suggestions

Qualifications:

Bachelors degree in Computer Engineering, Software Engineering, Industrial Engineering, or related fields

Experience in remote customer acquisition processes

Minimum 5 years of experience in the banking industry

At least 3 years of experience in customer acquisition processes within the banking sector

Advanced proficiency in Excel and data analysis skills

Proficiency in SQL for data querying and analysis

Good command of English