TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe.
Role: As part of the US LIVE Operations Team, the Creator Operations Growth Lead will be responsible for building and leading a team of Creator Operations Growth Managers focused on driving measurable revenue and viewership growth in specific segments of creators based on a combination of content maturity and content verticals.
This role owns the full funnel of creator growth strategy, from day-to-day growth oriented coaching to scaled education to creator marketing to gamification campaigns.
You will also collaborate cross-functionally to unlock opportunities that fuel creator success.
Responsibilities: * Develop and execute scalable, data-driven strategies to accelerate creator acquisition and performance, leveraging showcases, case studies, and insights to continuously optimize growth tactics.
* Integrate educational content, creator marketing, and gamification into growth initiatives to drive creator engagement and success.
* Design and lead innovative creator programs focused on monetization, content quality, and community connection.
* Provide day-to-day coaching and scalable educational resources to help creators improve performance and increase retention.
* Own key creator success metrics, including revenue growth, retention, content quality, and platform progression.
* Build and manage a high-performing Creator Growth team-recruiting top talent, fostering development, and cultivating a collaborative, high-energy team culture.
* Collaborate cross-functionally with Product, Analytics, Marketing, and Finance to align and execute on growth priorities.
* Track industry trends and creator behavior to continuously refine strategy and maintain a competitive edge.
* Lead strategic campaigns and LIVE activations to deepen creator engagement and enhance the overall ecosystem.