Assistant Athletic Director Fan Engagement Sports Marketing and

Salary: $0.00 Semi-Monthly

Location : Hampton, VA 23668

Job Type: Full-Time

Department: Director of Athletics

Opening Date: 09/18/2025

Description

The Assistant Athletic Director for Fan Engagement, Sports Marketing and Promotions will work directly with the Deputy Director Athletics Director for External Affairs to develop and implement comprehensive marketing plans to drive revenue and attendance for Hampton Pirates Athletics. This position will leverage traditional and digital marketing and advertising tactics including email campaigns, paid media, lead generation, and community outreach to grow the Hampton Pirates fan base in the Hampton Roads area. This role will be work closely with other external units to accomplish department goals of increasing ticket sales, fundraising, and sponsorship revenue.

Examples of Duties

Lead development and execution of marketing plans to drive revenue and attendance for home events for Hampton Pirates varsity sports

Create comprehensive advertising and marketing strategies to drive ticket revenue for football, men's basketball and women's basketball

Oversee all in-game elements for home events with leadership on football games; writing scripts and timelines to coordinate promotions, presentations, videoboard, music, entertainment, etc.

Assist in the recruiting, training and scheduling of graduate assistants and undergraduate marketing staff.

Leverage traditional advertising with digital and social media marketing campaigns (website, Facebook, Twitter, Instagram)

Work with ticket sales and service staff to create email marketing strategy

Collaborate with sponsorship staff to create valuable inventory and ensure activations are executed and tracked appropriately

Serve as the primary contact for community outreach requests (mascot appearances, donation requests, etc.)

Embodies the Hampton University core values: integrity, respect, decency, dignity, and responsibility.

Performs other duties as assigned.

Typical Qualifications

Bachelor's degree in marketing or sports management

4+ years of previous relevant experience in marketing, ticket sales, and/or Fan Experience

Extensive functional knowledge of marketing

Experience collaborating with coaches and serving student athletes.

Strong interpersonal and communication skills

Presentation, planning and project management skills.

A knowledge of NCAA rules and regulations with a history of compliancePreferred Qualifications

Master's Degree

Experience using the Adobe Creative Cloud Suite, focus on Photoshop and Premiere

Experience leading and supervising the work of junior staff and interns.

A demonstrated commitment to innovation and creativity

Skills to think critically of new ideas that can support strategic plan development and execution.

We offer a complete benefits package to full-time employees and part-time employees who regularly work 20 hours or more per week including health care, dental, vision, retirement, life insurance, short-term disability, long-term disability, legal insurance, accident, critical illness, hospitalization, tuition remission, holidays, vacation, and sick leave.

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