Sales Director - Senior Living

Are you a compassionate, driven sales professional looking to make a meaningful impact? Our beautiful memory care community in Gainesville, VA is seeking a Director of Community Relations (Sales) to join our leadership team.

In this role, you will be the face of our community, building strong relationships with families, referral partners, and the greater community. You'll guide families through the decision-making process with empathy and expertise, while leading all aspects of sales and marketing to ensure strong occupancy and growth.

What You'll Do:

Develop and implement marketing and sales strategies to meet and exceed occupancy goals

Build and nurture relationships with families, professional referral sources, and community organizations

Provide tours, presentations, and follow-up with prospective residents and their families

Partner with the Executive Director and leadership team to create an exceptional first impression and ongoing experience

Track leads, maintain accurate records, and use CRM tools to manage the sales process

What We're Looking For:

Proven success in sales, preferably in senior living, healthcare, or hospitality

Strong relationship-building and communication skills

A heart for serving seniors and their families with compassion and integrity

Self-motivated, goal-oriented, and comfortable working both independently and as part of a team

As a certified Great Place to Work for 8 years in a row, AgeWell Solvere Living proudly offers:

Medical, Dental and Vision benefits

Company-paid Life Insurance and Voluntary Disability

Paid Time off and Holidays

401(k) Retirement Savings Plan

Inspiration lives here.

At AgeWell Solvere Living, we don't just offer you a job; we invite you to become part of a dynamic team that champions your potential. Just as we honor the legacies of those who reside in our communities, we celebrate the dreams of those who work alongside us. Imagine a workplace where your efforts make a meaningful impact on lives, where your ideas are valued, and your growth is nurtured. That's the spirit of our culture - supportive, inclusive, and empowering.

Responsibilities:

The Director of Community Relations is responsible forachieving maximum occupancy and total revenue potential of the community byattracting qualified prospects and converting those prospects into Residents.

Responsible for communityoutreach and education activities for creating referrals

Regularly meets goals,including but not limited to: time inselling zone, time in outreach zone, voice-to-voice calls, tours, home visits,prospect case studies and creative follow-up and exceeding occupancy to budget

Responds to inquiries,schedules visits, conducts tours, and closes sales per sales and marketinggoals

Conducts daily and weeklyreviews of prospects in the pipeline, i.e., Hot Board

Participates in salesmeetings, including but not limited to semi-annual marketing meetings with AgeWellSolvere Living

Ensures marketing team isusing Sherpa for all internal and external sales activities

Participates in Stand-Upmeeting providing updates to team members on census, projected move-ins, tours,events, etc

Provides MarketingCoordinator the new Resident and Family contact information to assist in themove-in process, including all required paperwork, unit readiness, and Residentrequests

Participates in eventson-site as well as off-site

Works with the ExecutiveDirector to resolve any Community first impression issues

Reviews weekly productivityreport for accuracy

Participates in weeklysales call with AgeWell Solvere Living

Works collaboratively withdepartment heads to emphasize the team's role in sales

Provides Manager on Dutyweekend coverage as scheduled

Updates key competitorevaluations and price surveys semi-annually

Follows all emergencyprocedures

Understands all safetypractices and procedures

Exhibits excellent customerservice and public relations skills

Is creative, energetic,enthusiastic, patient, flexible, encouraging, and team-oriented

Displays patience, tact,enthusiasm and a cheerful disposition

Promotes the Community in apositive manner and effectively communicates AgeWell Solvere Living ManagedCommunity values to residents, families, visitors, and team members

Qualifications:

College degree preferred

Excellent customer service and public relations skills

Cheerful personality

Keen desire to serve seniors

Five years sales/marketing experience with a proven track record

Previously senior living experience preferred

Effective problem-solving skills

Creative approach to goals and problems

Experience working with seniors

Demonstrates proficiency in Microsoft Office and other marketing-related software

Physically able to bend and reach

Physically able to push and pull and lift up to 40-50 pounds if necessary

Physically able to stand for extended periods of time

Spends at least 30% of time on travel to referral sources in market area

Miscellaneous:

May have their picture taken and image used in social media or community advertising

May be video recorded from devices installed by families in residents' apartments

May spend as much as 75% of time on travel to referral sources in market area

May be required to work weekends and holidays as assigned

May be required to work on shifts other than the one for which hired

Subject to exposure to infectious waste, diseases, conditions, etc., including HIV, AIDS, and Hepatitis B and C viruses

Could be subject to hostile and emotionally upset Residents due to mental status

Background, criminal, and drug tests may be required

May be asked to submit to random drug test during employment

Community calls may be monitored or recorded for quality assurance purposes. In order to ensure the proper execution and conduct during calls with family members and customers, calls are subject to quality control monitoring