A "creative" is the ad (in the form of a short-form video) served to TikTok users, composed of video, background music, call-to-action card, post-click landing page, and other formats that get delivered to users.
A quote goes "creativity is the soul of advertising", because a good ad creative is effective, yet difficult to produce, especially at the scale of TikTok advertising.
The TikTok Ads Creative & Ecosystem team's mission is to solve the above dilemma, by building industry-leading tech solutions for ads creative/landing page understanding, production/generation, and optimization, to inspire and empower advertisers, creators, and other 3rd parties in the ecosystem to create and deliver the best engaging creative experiences to the end users.
Our work is at the core of TikTok and creator monetization.
Examples of our team's work include TikTok video editor, AI-powered smart video generation (we are also exploring AIGC), and TikTok creative exchange (a creative marketplace to connect TikTok advertisers with creators or third-party creative agencies). We are user/product oriented and dedicated to technical excellence.
We aim to drive and lead the technology renovation in the ads tech and creative industry, powering products and driving values for our clients, creators, and the whole ecosystem.
We are looking for software engineers who are excited to grow their business understanding, build highly scalable and reliable software/infrastructure, partner across functions with global teams, and make big impacts.
If you are someone who welcomes challenges, we are eager to have you on the team!
Responsibilities: * Develop industry-leading products for brand and influencer collaborations leveraging core technical capabilities such as AI and content understanding to establish TikTok as the most vibrant influencer monetization ecosystem.
* Drive strategic goals and technical direction for the team to maximize business growth in TikTok ads and creator monetization.
* Provide technical leadership, mentorship, and guidance to members of the creative ecosystem team and peers.
* Lead the technical design and implementation of critical projects within the creator monetization ecosystem.
* Ensure the development of scalable and reliable systems that align with product objectives and requirements.
* Define long-term technical roadmaps and actively participate in strategic technical decisions.
* Collaborate effectively with global R&D and product management teams in a dynamic, fast-paced environment.