Job Title: Regional Strategic Growth Liaison - Healthcare
Department: Business Development / Network Strategy
Reports To: Director of Strategic Growth or Regional VP
FLSA Status: Exempt
Location: Regional (multi-site travel required)
Position Summary:
The Strategic Growth Liaison - Healthcare is responsible for driving regional growth initiatives by executing strategies that expand patient access, strengthen referral partnerships, and support priority service lines across a defined network of healthcare facilities. This role serves as a connector between operational leaders, clinical teams, and external stakeholders to align community needs with organizational goals.
The Liaison supports data-informed outreach, cultivates provider and community relationships, and ensures consistent messaging around services, referral processes, and system capacity.
Key Responsibilities:
Growth Execution:
Implement and support regional strategic growth plans in coordination with leadership, with a focus on increasing patient volume and service line utilization.
Referral Partner Engagement:
Maintain strong relationships with referring providers, case managers, community-based organizations, FQHCs, and urgent care centers to expand referral pipelines.
Service Line Expansion:
Collaborate with service line leaders (e.g., Behavioral Health, Surgical, Primary Care, Maternal Health) to identify and pursue new outreach opportunities.
Market Intelligence:
Track competitor activity, patient access trends, and referral barriers to identify opportunities for regional market positioning and outreach.
Outreach Coordination:
Conduct strategic field visits, facilitate stakeholder meetings, attend community events, and deliver presentations to promote awareness and access.
Performance Monitoring:
Assist with monitoring KPIs (e.g., referral growth, conversion rates, appointment adherence) and contribute to monthly reporting and CRM documentation.
Operational Alignment:
Work closely with admissions, care coordination, marketing, and scheduling teams to ensure seamless access for referred patients and partner satisfaction.
Escalation & Resolution:
Serve as a first point of contact for external partners experiencing access or communication challenges, and ensure timely resolution or escalation.
Qualifications:
Bachelor's degree in Healthcare Administration, Public Health, Business, or a related field
3-5 years of experience in provider relations, healthcare outreach, or network development
Demonstrated understanding of referral patterns, care access barriers, and healthcare delivery systems
Ability to analyze market and patient data to inform strategy
Experience with CRM tools (e.g., Salesforce, HubSpot) and healthcare systems (e.g., Epic, Cerner, CareLogic)
Strong written and verbal communication skills
Must be able to travel regionally (50-75%) and maintain a flexible schedule
Preferred:
Master's degree in Healthcare Administration (MHA), Public Health (MPH), or Business (MBA)
Familiarity with value-based care, population health, and healthcare payer models
Bilingual language skills based on regional population needs