Director Performance Marketing

Description

The Director of Performance Marketing is responsible for leading the strategy, execution and optimization of all digital and performance-driven marketing initiatives to drive growth, client acquisition and incremental return on investment. This role will oversee the management of external agency relationships, partner closely with Human Resources to attract and recruit top talent and collaborate with field marketing teams to ensure alignment across channels and markets.

The Director will also lead SEO strategy and manage online reputation through reviews and ratings platforms. The Director will play a pivotal role in shaping how performance marketing supports both brand campaigns and localized market efforts and drives growth for the organization.

Responsibilities include, but are not limited to:

Develop and execute a comprehensive performance marketing strategy across paid search, paid social, display, SEO and emerging channels

Monitor and optimize campaign performance to drive client acquisition, retention and hospital visits

Establish KPIs and performance benchmarks to guide decision making

Lead the SEO strategy to improve visibility and ranking and organic traffic growth

Oversee and evolve online reputation and platform partnerships

Lead team that monitors and responds to client reviews to enhance brand trust and credibility

Serve as the primary point of contact for external agency partners, ensuring effective collaboration, accountability and delivery of results

Develop the measurement and attribution strategy in partnership with external agencies and Finance

Expand into new performance marketing channels (e.g. programmatic, affiliate marketing)

Own test & learn agenda within and across digital marketing channels to optimize performance

Manage budgets to maximize ROI

Collaborate with CRM team to share insights to create richer audience profiles, align campaigns to increase impact and ensure consistent messaging

Partner with IT to ensure website performance, analytics tracking and site speed are optimized for SEO and user experience

Partner with HR and Talent Acquisition to define hospital needs, support recruiting efforts and build a pipeline of high-performing marketing talent

Collaborate with field marketing teams to drive success in new hospital openings and align local marketing strategies with broader performance marketing initiatives

Lead, mentor, and develop a growing team of performance marketing professionals

Foster a culture of innovation, continuous learning and data-driven decision-making

organization

Knowledge, Skills, and Abilities

The ideal candidate has a minimum of 10 years of experience in digital marketing, B2B and B2C. In addition, this position requires:

Bachelor's degree in marketing, Business or related field; MBA a plus

Deep expertise in paid digital channels, SEO strategy, campaign optimization and analytics

Strong track record of managing agency relationships and driving measurable ROI

Excellent communication, leadership and stakeholder management skills

Highly analytical mindset with the ability to translate data into actionable insights

Strategic thinker with a bias for action and results

Strong collaborator who can build bridges across functions and levels

Passionate about innovation and continuous improvement

Come as you are. MedVet is an equal opportunity employer.

We are a drug-free organization; employment is dependent upon passing a drug screen and background check.

MedVet does not accept unsolicited resumes from third-party recruiters.