Assistant Manager, CE DA Online Trade Marketing

Position Summary

Summary:

This role is responsible for leading online trade marketing efforts for Consumer Electronics (CE) with a focus on Digital Appliances (DA)l; including Home Appliances (HA) and Air Conditioners (AC). The position plays a key role in ensuring effective product visibility, pricing integrity, and promotional planning across Samsung’s online sales channels in Thailand. It also acts as a connector between category strategy and online retail execution during a period of market transformation.

Preferable on active personality and must not have barrier on close co-work with team / external team member / Superiors / stakeholders and outside resources.

Role and Responsibilities

Key Responsibilities:

1. Channel Pricing Strategy and Governance

Manage online pricing strategy across Samsung eStore, Pure Players, and 3PD platforms to ensure pricing competitiveness and consistency

Monitor real-time price fluctuations and market trends to guide pricing actions and mitigate cross-channel conflicts

Coordinate with product and sales teams to maintain healthy margins while adapting to external pricing pressures

2. Promotion Planning and Execution

Design and lead campaign-level promotion strategies in collaboration with online sales and product marketing teams

Tailor promotional schemes to each platform and category to support demand generation and sell-out velocity

Review campaign performance and identify opportunities to improve promotional effectiveness and cost efficiency

3. Product Visibility and Online Merchandising

Manage homepage placement, banner strategy, and storefront navigation for CE products across key online channels

Collaborate with creative and media teams to ensure consistency in visual presentation, brand message, and seasonal priorities

Propose adjustments based on performance data and evolving consumer behavior

4. Lifecycle and Launch Support

Support product launches with coordinated visibility and pricing plans across key online platforms

Drive focus models and clear slow-moving inventory through structured promotional pushes

Ensure each product phase (launch, maturity, push-out) is supported with the right mix of trade tactics

5. Campaign Insights and Performance Monitoring

Analyze campaign data (traffic, conversion, ASP, promo uptake) and provide post-campaign reviews

Generate insights to inform future price and promotion strategies based on observed channel behavior

Track category-level and SKU-level sell-through performance to guide adjustments in future planning

6. Cross-Team Collaboration and Stakeholder Management

Act as the online trade marketing point of contact for internal stakeholders (Online Sales, BU Product Management, and Performance Marketing), agencies and external platforms

Ensure online trade plans align with broader business goals and offline marketing efforts

Contribute to integrated campaign planning with performance and media teams to maximize investment return

Qualifications:

Bachelor’s degree in Marketing, Business Administration, or related field At least 5 years of experience in trade marketing, eCommerce, or sales operations, ideally within consumer electronics, appliances, or FMCG (Preferable on Trade marketing as priority) Strong understanding of Thailand’s eCommerce platforms and marketplace dynamics Proven experience in managing price positioning, promotional planning, and digital product visibility Data-driven mindset with strong Excel and campaign analysis skills Able to work cross-functionally with multiple internal and external stakeholders Effective communicator in both Thai and English Experience in new product launch coordination and category merchandising is a plus

Skills and Qualifications

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R107528