Business Analyst with Audience Management - SAS Developer SQL

Job Summary:

We are seeking a highly skilled Business Analyst with strong SAS and SQL development experience to support marketing campaign data initiatives. The ideal candidate will have a Tier 1 background, recent FinTech or banking domain experience, and a deep understanding of audience management, data analysis, and campaign execution.

Key Responsibilities:

• Collaborate with business partners to gather requirements and document technical specifications.

• Interpret marketing strategy and translate it into actionable data and code.

• Perform end-to-end code analysis and identify missing data elements from upstream sources.

• Build and maintain data dictionaries and campaign data foundations.

• Pull and manipulate data from internal and external sources using SQL and SAS.

• Develop, debug, and execute SAS/SQL code to define campaign populations.

• Ensure data and process integrity across marketing initiatives.

• Communicate data nuances and insights to stakeholders to optimize marketing programs.

• Complete projects independently from start to finish.

Required Qualifications:

• Minimum 5 years of onsite experience in a Tier 1 environment.

• Recent experience in the FinTech or banking domain.

• 5+ years of experience with SQL and/or SAS on platforms such as Teradata, DB2, Oracle, or SQL Server.

• Bachelor’s or Master’s degree in a quantitative field (e.g., Computer Science, Statistics, Mathematics, Business).

• Strong logic, problem-solving, and data analysis skills.

• Results-oriented with a proactive approach to issue resolution.

• Excellent time management, organizational, and communication skills.

• Ability to translate business goals into technical solutions and user-friendly outputs.

Preferred Qualifications:

• Experience in campaign marketing and targeted marketing campaigns.

• Experience in ERP change management or organizational readiness projects.

• Familiarity with Learning Management Systems (LMS).

Certifications

• SAS Base Certification or other relevant certifications.

Education: Bachelors Degree

Certification: SAS Base Certification