Manager, CRM, Calvin Klein Asia Pacific

About Us:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

The APAC Regional CRM Manager will be responsible for developing and implementing data and insights-driven programs and experiences that enhance consumer engagement, drive consumer acquisition, and foster brand loyalty. The core objective of this role is to maximize consumer lifetime value for the Calvin Klein brand by shaping its CRM strategies.

Key Responsibilities

CRM Strategy

Develop and implement APAC CRM strategies for Calvin Klein, driving consumer acquisition, repeat purchases, and retention to boost sales growth.

Identify CRM opportunities and priorities through data analysis and consumer behavior insights.

Refine customer segmentation for personalized and targeted CRM efforts.

Aligning with CRM vision and KPIs, ensuring accountability.

Collaborate with local markets to tailor strategies to regional nuances and needs.

Work closely with cross-functional Marketing and Merchandising teams to achieve business and marketing objectives.

Oversee local market CRM budget, allocating resources effectively and ensuring cost-efficiency.

Program Development & Implementation

Develop and implement CRM lifecycle programs and campaign support to meet KPIs

Design optimal full funnel consumer journey and craft appropriate communications, promotional offerings/experiences.

Develop supporting marketing tools/assets in collaboration with cross-functional teams and local markets.

Align with key stakeholders on all strategies, tactics, and performance results, managing campaigns end-to-end to ensure cross-channel coordination and improve future campaigns.

Performance Metrics & Reporting

Establish KPIs and track and measure results

Derive actionable insights from program results to enhance execution.

Manage regular reporting and dashboards

Design and execute test and learn initiatives to continuously improve performance

Share best practices in region

Tools and Technology

Work closely with stakeholders to manage and optimize CRM tools and platforms, while ensuring best practices in data governance and consumer privacy

Facilitate the implementation of CRM tools ensuring seamless organizational integration.

Build and maintain strong relationships with CRM platform providers, marketing agencies, and other third-party vendors.

QUALIFICATIONS & EXPERIENCE:

Experience: 7-10 years experience in related field, preferably with luxury retail or retail experience and with CRM or loyalty marketing agency experience.

Education: Degree holder in Marketing or related discipline

Skills:

Regional / International exposure will be an advantage

Data and numerically savvy with ability to read and interpret customer analysis reports

Creative, digitally savvy with focus on digital & mobile communications and retail experiences

Strong team leader with experience of leading team

Excellent co-ordination, communication and interpersonal skills

Excellent command of English (Strong English copywriting skills)

Ability to write and present well good business presentations and proposals

Good command of written and spoken English, Cantonese, and Mandarin

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.

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