Head of Marketing, Local Sales

Accepting applications until: 17 October 2025

Job Description

Your Role: Head of Marketing, Local Sales

As a Head of Marketing at Global, you will:

Key Responsibilities

Team Leadership & Transformation (35%)

• Lead, inspire and develop the Local Sales Marketing team (currently Online Marketing, CRM & Content, and Marketing & Insights), ensuring clear objectives, collaboration and growth.

• Transform the team’s approach to SME segmentation and marketing, embedding a data-first and customer-focused mindset.

• Champion a culture of agility, experimentation, and continuous improvement.

• Drive alignment across colleagues in Sales, Strategy, and National Marketing to ensure campaigns ladder up to Global’s wider commercial objectives.

Marketing Strategy & Execution (40%)

• Define and deliver the end-to-end marketing strategy for Local Sales – from digital lead generation and CRM nurture to insight-led sales support, content, and partnerships.

• Shape audience segmentation models and marketing journeys tailored to SME and regional advertisers, ensuring messaging resonates and drives response.

• Work with Salesforce to create a strong on- and off-platform lifecycle approach, connecting acquisition, nurture, retention, and in-life campaigns.

• Oversee campaign delivery across paid media, CRM, content, partnerships and events – ensuring every channel is integrated and effective.

• Own and evolve the B2B events strategy to build brand presence and drive demand among SME audiences.

• Ensure the Local Sales enablement platform (Showpad) is maintained, updated and leveraged as a critical sales tool.

• Support Local Sales teams with pitches – ensuring compelling, insight-led marketing content and positioning are available to win new business.

• Provide thought leadership and proactive recommendations to senior stakeholders, based on data, product performance and market insight.

Collaboration & Commercial Impact (25%)

• Partner with Sales leaders to ensure marketing campaigns are tightly aligned to trading priorities.

• Act as the key voice of marketing within Local Sales leadership forums, owning performance reporting and insight-driven updates.

• Build strong internal networks across the business – from product and data to technology and creative – to maximise resources and impact.

• Maintain a clear view of product performance, market trends, and competitor activity, and use this to guide marketing priorities and execution.

What You’ll Love About This Role

Think Big: Connecting day to day activities to the long-term vision for your team.

Own It: The opportunity to be proactive in creating leads and drive demand in the market.

Keep it Simple: Seeing the impact that simple insight-led marketing has for our sales teams.

Better Together: Collaborating with a fantastic regional team in a hybrid working model.

What Success Looks Like

In your first few months, you’ll have:

Developed an in depth understanding of our Local teams, their opportunities and challenges.

Scope out the end-to-end Marketing Strategy for Local Sales.

Begun work on transforming the team’s approach to SME segmentation and marketing

Get to your know your direct reports and understand their development goals and ambitions

What You’ll Need

About You

• A confident leader who thrives on building, transforming and motivating teams.

• Strategic but hands-on – just as comfortable shaping long-term direction as you are getting into campaign execution.

• Commercially sharp and data-driven – with a natural instinct to understand product performance, market trends, and competitor activity.

• A natural collaborator who can influence senior stakeholders and build strong cross-functional partnerships.

• Energetic, proactive and resilient – you don’t wait to be told, you take the lead.

Skills & Experience

• Significant B2B marketing leadership experience, ideally within media, advertising, or a fast-moving commercial environment.

• Strong track record in SME marketing, audience segmentation and campaign delivery across multiple channels.

• Experience managing and transforming marketing teams, with proven people leadership and development skills.

• Deep understanding of digital, CRM, insights-led marketing, sales enablement, and event strategy.

• Hands-on experience with Salesforce Marketing Cloud or similar CRM, and the ability to design lifecycle marketing journeys across acquisition, nurture and in-life.

• Strong communicator with excellent stakeholder management skills.

• Comfortable balancing strategic priorities with hands-on execution.

• Organised, pragmatic and commercially minded, with an instinct to track trends and performance.

R0008840