Direct to Consumer Strategist (Madison, Hybrid)

At TruStage, we're on a mission to make a brighter financial future accessible to everyone. We put people first, and work hand in hand with employees and customers to create a diverse and inclusive environment. Passionate about building insurance, investment and technology solutions, we push the boundaries of what's possible. We need you to help us shape what's next. You'll be encouraged to share your experiences, ideas and skills to help others take control of their financial future.

Join a team that has received numerous awards for being a top place to work: TruStage awards and recognition

Job Purpose:

This position identifies and commercializes event driven marketing opportunities, from ideation of the potential segment through optimization and operationalizing. This role is a critical member of the customer data platform team.

Job Responsibilities:

Independently performs the following responsibilities and provides guidance to other employees performing these functions:

Opportunity identification.

Identify life stage events ripe for x-sell or upsell. Forecast financial impact, align with stakeholders to test, and implement the concept.

Identify consumer pain points and define marketing automation to optimize the delivery of the solution to customer opportunities.

Define data sources for events.

Work across the value chain to build value propositions for email capture in collaboration with functional business owner.

Ongoing Optimization

Assess VNB, ROC, and ME associated with campaigns.

Collaborate with analytics on A/B and multivariate testing across campaigns to drive additional value creation.

Develop prioritization framework for campaign optimization.

Utilization of six sigma principles for variation reduction.

Determine best reach out method for life event and demographic.

Marketing Leadership

Develop new/innovative use cases using the customer data platform.

Extend the use of the customer data platform to new audiences, channels, and products.

Collaborate with stakeholders to socialize channel best practices.

The above statement of duties is not intended to be all inclusive and other duties will be assigned from time to time.

Job Requirements:

Bachelor's degree in Marketing, Business, Analytics, or equivalent work experience.

5+ years of relevant experience in a marketing environment.

Project management skills.

Indirect leadership skills.

Demonstrated ability to work independently.

Ability to work in a project-oriented team environment.

Excellent interpersonal skills.

Previous experience managing customer-driven marketing automation initiatives.

Preferred Qualifications:

Salesforce marketing cloud, test/learn, segmented and automated journey

Direct to consumer oriented

Compensation may vary based on the job level, your geographic work location, position incentive plan and exemption status.

Base Salary Range:

$91,300.00 - $136,900.00

At TruStage, we believe a sound, inclusive benefits program is of vital importance, along with a flexible workplace that allows for work-life balance, career growth and retirement assistance. In addition to your base pay, your position may be eligible for an annual incentive (bonus) plan. Additional benefits available to eligible employees include medical, dental, vision, employee assistance program, life insurance, disability plans, parental leave, paid time off, 401k, and tuition reimbursement, just to name a few. Beyond pay and benefits, we also recognize that flexibility, including working in a place you prefer, is essential to caring for our employees. We will continue to strive to offer flexibility and invest in technology and other tools that will make hybrid working normal rather than an exception, so that when "life happens," you can focus on what's most important.

Accommodation request

TruStage is a place where everyone can bring their best self and thrive. If you need application or interview process accommodations, please contact the accessibility department.