Practice Liaison

Job Description

EyeCare Partners is the nation's leading provider of clinically integrated eye care. Our national network of over 300 ophthalmologists and 700 optometrists provides a lifetime of care to our patients with a mission to enhance vision, advance eye care and improve lives. Based in St. Louis, Missouri, over 650 ECP-affiliated practice locations provide care in 18 states and 80 markets, providing services that span the eye care continuum. For more information, visit

Practice Liaison

Location: This will be based in Columbus, OH with travel required in surrounding areas.

SUMMARY

Responsible for implementing a coordinated referral partner marketing plan designed to originate, drive, and grow referrals to EyeCare Partners and its array of eye care services. The Practice Liaison will execute initiatives focused on increasing loyalty and preference to EyeCare Partners doctors among internal and external provider referral sources, accelerating new EyeCare Partners doctor practice growth, and maximizing multidisciplinary operational efficiencies.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Develop, facilitate, and execute a regular cadence of visits and meetings with current and potential physician referral sources (80-90% of time in field)

Utilize a customer relationship management (CRM) system to build, develop and maintain current and potential referral sources within the company's current and future markets

Be the initial point of contact for all current and potential referral sources if concerns arise with referred patients

Investigate issues and collaborate with others to reach a satisfactory resolution and drive related operational process improvements.

Gather and interpret the data and reports necessary to determine priority areas for growing referrals to ECP providers

Develop, plan, and execute a regular cadence of educational seminars, grand rounds, dinners, meet and greets between current and potential referral sources for our physicians and team

Work with practice leaders, key physicians, and teams to develop, implement, and expand satellite locations

Work with practice leaders, doctors, practice teams, and referral partners to educate and drive special initiatives (advanced technology implant (ATIOL) conversions, surgical comanagement, online referral portal adoption)

Actively partner with business development director, liaison program manager, Marketing, Division VP, growth team, along with other corporate resources, to co-develop overall organic growth strategies, market analysis, and identify/execute on best practices for organic growth.

Be the point of contact for medical, trade and physician organizations within the practice's current and future markets.

Work with practice leader and Liaison Program Manager to develop and maintain internal and external company liaison-related marketing initiatives.

Participate in physician recruitment interviews to communicate the liaison role in the building of their practice.

Develop, plan, and execute new ECP provider introductions and practice building initiatives.

Facilitate co-management relationships with practice doctors, external referral sources, and team members.

Other duties as assigned

QUALIFICATIONS

Prior knowledge of physician relations experience

Excellent time management skills

A wide degree of creativity and latitude

Excellent written and verbal communication skills

Excellent project management skills

Excellent conflict resolution skills

EDUCATION AND/OR EXPERIENCE

Minimum Required: Bachelor's degree or equivalent combination of education and experience

Minimum Required: 3-5 years of experience in the healthcare industry and 3- 5 years sales and marketing.

LICENSES AND CREDENTIALS

Minimum Required: None

SYSTEMS AND TECHNOLOGY

Proficient in Microsoft Excel, Word, PowerPoint, Outlook

Strong experience using a Customer Relationship Management

NOTE: Job descriptions are intended to be accurate reflections of those principal job elements essential for making fair pay decisions about jobs. Nothing in this job description restricts management right to assign or reassign duties and responsibilities to this job at any time.

Full-time