Marketing Manager

Qualifications and Skillsets:

Brand Strategy & Management: Drive the creation, evolution, and implementation of innovative brand strategies that align with company goals, ensuring a strong and differentiated market position.

Website Management: Oversee the company's website strategy, content, and user experience to ensure it reflects the brand identity, supports lead generation, and serves as a central hub for customer engagement.

Marketing Campaigns: Lead the planning, execution, and analysis of integrated marketing campaigns across digital and traditional channels to build awareness, increase engagement, and drive customer acquisition.

Messaging & Visual Identity: Develop compelling brand messaging and oversee visual identity, including logos, style guides, and design assets, ensuring consistency and alignment with brand values.

Digital Presence: Manage online brand presence, including website, social media, and digital advertising, to create a cohesive and impactful customer experience.

Market Research & Insights: Conduct and analyze market research to understand customer behavior, identify trends, and inform brand positioning and campaign strategies.

Brand Consistency: Champion brand integrity across all touchpoints, ensuring alignment in messaging, design, and customer interactions.

Project & Stakeholder Management: Lead cross-functional projects, manage external vendors/partners, and ensure timely delivery of initiatives that support marketing and business objectives.

Requirements:

Bachelor's degree in Marketing, Business, Communications or related field

Proven experience in brand management, digital marketing, or related role

Demonstrated expertise in website strategy, content management systems (CMS), and digital analytics

Strong understanding of brand development, positioning, and customer experience

Exceptional project management, organizational, and multitasking skills

Proficiency in competitive analysis, market research, and campaign performance evaluation

Excellent written and verbal communication skills

Creative thinker with a data-driven, strategic mindset

Disclaimer:

This job description does not include every duty or responsibility that the employee may be asked to perform at some point in time. Management may, at its discretion, assign or reassign duties and responsibilities to this job at any time. Nothing in this job description is intended to give rise to an employer-employee relationship but not limited to an assumed offer of employment.

Hyway Transportation is an equal opportunity employer!

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.