Digital Marketing Manager

Job Title: Digital Marketing Manager

Salary: INR 5 LPA - 9 LPA

Key Responsibilities:

● Develop, execute, and optimize performance marketing campaigns across Meta

(Facebook, Instagram), LinkedIn, YouTube, and Google Ads.

● Manage and improve SEO strategies, ensuring high rankings and visibility through

both on-page and off-page optimization.

● Conduct keyword research, competitor analysis, and performance tracking using

tools such as Google Analytics, Google Tag Manager (GTM), Google Search

Console (GSC), and SEMrush.

● Implement effective link-building strategies and oversee blog posting activities to

strengthen organic reach.

● Monitor, measure, and report on campaign performance with actionable insights for

continuous improvement.

● Manage website updates and content on WordPress, ensuring smooth functionality.

● Handle pixel tracking and updation across platforms for accurate conversion

tracking and reporting.

● Collaborate with cross-functional teams to ensure marketing efforts align with overall

business objectives.

Key Skills & Qualifications:

● Expert-level knowledge and hands-on experience in Performance Marketing across

Meta, Google Ads, LinkedIn, and YouTube.

● Strong understanding of SEO best practices and tools (Google Analytics, GTM,

GSC, SEMrush).

● Proven expertise in link-building and content/blog posting strategies.

● Basic knowledge of WordPress website management and pixel integration.

● Analytical mindset with the ability to interpret campaign data and optimize ROI.

● Strong communication and project management skills.

● Minimum of 3–5 years of relevant experience in digital marketing.