Marketing Manager

Marketing Manager

Salary dependent on skills and experience

Office based 2 days per week Eastleigh SO50 – must live within a commutable distance to Eastleigh

Full time

About us

Tucasi is a leading EdTech SaaS company helping schools, trusts, and caterers streamline payments and parent communication. Our mission is simple: make it easy for children to enjoy school meals, trips, and activities while helping schools run efficiently and keeping parents informed.

Last year we supported 2,000+ schools across England, processing 49m meals, enabling 67,000 trips, and handling 8m+ transactions through our platform.

The Opportunity

We’re looking for a commercially minded marketer to grow our brand and launch a new proposition. You’ll lead go-to-market strategy, demand generation, and campaign execution—covering the full funnel from awareness to revenue.

A key focus is AI: building and testing a modern marketing tech stack to drive smarter, more scalable campaigns.

You’ll work closely with Sales, Product, and Leadership, owning marketing strategy, budget, and delivery.

If you’re after a high-impact role where your work shapes the future of a SaaS business, we’d love to hear from you.

Key Responsibilities but not limited to:-

Strategy & Leadership

Define marketing strategy aligned to business goals

Act as the voice of the customer to shape product, pricing, and positioning

Lead go-to-market across client segments

Represent marketing performance, challenges, and trends to leadership

Product Marketing

Own product messaging across the customer journey

Conduct research to understand buyer needs and pain points

Translate features into compelling benefits for key personas

Deliver go-to-market plans for new launches

Commercial Impact

Partner with Sales to manage the revenue funnel

Run account-based marketing (ABM) for enterprise and mid-market

Own pipeline targets and track CAC, ROI, LTV, and conversions

Demand Generation

Lead integrated campaigns across email, SEO, content, social, and events

Drive lead generation and nurture prospects with automation

Support Sales with ABM, enablement content, and pipeline acceleration

Technology & AI

Build an AI-enabled marketing tech stack for scale and efficiency

Implement tools for automation, personalisation, and analytics

Champion data-driven segmentation, attribution, and customer experiences

Explore emerging AI capabilities to maintain a competitive edge

Metrics & Reporting

Report on KPIs weekly, monthly, and quarterly (e.g., MQLs, pipeline, CAC, ROI)

Monitor and improve funnel conversion rates

Present insights and recommendations to leadership

Test and optimise messaging, creative, and CTAs

Experience

3+ years in B2B SaaS

Proven track record of delivering marketing results and ROI

Experience designing and managing a marketing tech stack

Knowledge of AI-powered tools for automation, analytics, and content

Strong grasp of full-funnel marketing and demand generation

Experience in ABM and product-led growth

Excellent communication and stakeholder management skills

Proficiency with marketing automation platforms

Interested? If you possess the relevant skills and experience then please send your cv by return.

INDHS