Digital Marketing Coordinator

ESSENTIAL JOB FUNCTIONS/MAJOR TASKS

Manage and implement company search engine marketing in both organic ranking visibility and paid advertising presence

Manage and implement technical search engine optimization on the company's website properties to improve ranking visibility and user interfacing

Manage and maintain email marketing campaigns to customers on company announcements and updates

Monitor and maintain digital marketing analytics, using various tools for measurement, tracking and reporting

Website content oversight, implementing strategies and tactics to increase global effectiveness through comprehensive digital campaigns and messaging

Troubleshoot, document and resolve website issues reported by phone or email

Develop and assist with both external and internal web applications

Support day-to-day website updates

Continuous research on global digital and content marketing with an emphasis on messaging to meet the needs of international audiences

Develop corporate branding campaigns and messaging to support company-wide initiatives

Monitor marketing trends, mainstream press, trade magazines, web sites, chat rooms, discussion boards, online newsletters and industry organizations

Includes working with Marketing, Product Management, Sales, Engineering and other stakeholders to define required information and format

QUALIFICATIONS/PREREQUISITES

Education and Experience

BA in Marketing or related field, or 2+ years of proven digital and content marketing experience

Skills

Project management

Ability to learn complex marketing methodology

Good verbal, written and interpersonal skills

Works well in a team

Ability to work under pressure and manage workloads effectively

Detail oriented and organized

Excellent computer skills including all MS Office applications, website CMS, Google Business tools, social media platforms, email marketing platforms and the ability to pick-up new technology as needed

Certificates, Licenses, Training, or Other Job-related Requirements

Certified in Google Business tools required, or certification in the first six months after hiring

Ability to travel when required to dealer and end user sites

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.