Area Director of Business Development

Overview Drive Growth.

Lead Teams.

Make a Difference.

Are you a healthcare sales leader with a proven track record of driving referral growth, leading high-performing teams, and building strategic partnerships?

We're seeking an experienced Area Director of Business Development to lead sales strategy and manage a team of business development professionals across a defined hospice territory.

This high-impact role reports directly to the Area Vice President of Business Development and is responsible for driving census growth, optimizing sales performance, and developing new business opportunities in alignment with organizational goals.

What You'll Do: + Lead and mentor a team of business development representatives, including hiring, onboarding, coaching, and performance management + Develop and implement territory-specific sales strategies to meet or exceed census growth and admission targets + Identify and cultivate referral sources through community engagement, physician relationship building, facility partnerships, and outreach + Analyze sales data, market trends, and referral patterns to improve effectiveness and strategy + Provide regular field coaching, joint sales calls, and ongoing professional development to your team + Maintain continuity with existing referral partners while actively pursuing new market opportunities + Collaborate with internal clinical, operational, and executive teams to ensure seamless onboarding of new patients + Represent the company at community events, industry conferences, and partner meetings to promote brand awareness and referral relationships + Monitor compliance with sales methodologies, performance metrics, and regulatory requirements + Support and implement short- and long-range growth goals aligned with company initiatives Compensation may vary within the salary range provided based on several factors including but not limited to a candidate's location, experience, education, skills, licensure,certificationsand department equity.

Gentiva provides associates with a comprehensive benefits and total rewards package, of which base pay is just one piece.

Legalese + This is a safety-sensitive position + Employee must meet minimum requirements to be eligible for benefits + Where applicable, employee must meet state specific requirements + We are proud to be an EEO employer + We maintain a drug-free workplace keywords: Area Director of Business Development, Healthcare Sales Director, Hospice Sales Leader, Home Health Business Development, Regional Sales Manager - Healthcare, Director of Referral Development, Growth and Outreach Director, and Marketing Director - Hospice, Sales Manager, Sales Leader, Market Manager, Regional Sales Manager, Business Development Manager, Healthcare Sales, Sales Director, Territory Manager, Account Manager, Sales Liaison, Sales Executive, Clinical Liaison, Hospice Clinical Liaison, Hospice Sales, Home Health Sales, Palliative Care Sales, Patient Care Liaison, Referral Development, Admissions Liaison, Hospice Nurse Liaison, Healthcare Liaison, Clinical Liaison Manager, Clinical Sales Manager, Market Development Manager, Hospice Market Manager, Healthcare Business Development, Sales and Clinical Liaison Manager, Nurse Liaison Sales, Hospice Growth Manager ReqID: Category: Sales and Sales Leadership Position Type: Full-Time Company: Gentiva Hospice