Digital Marketing, Associate Director
Description:
Job Details
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Job Description
About the role:
Join Takeda as an Associate Director, HCP Digital Marketing,where you'll be working in the GI Business Unit, serving as a leader in advancing the digital marketing capabilities and approach across a GIBU branded product. In addition, you will be responsible for creating multiple strategic and innovative digital programs to improve customer engagement through integrated digital, mobile, and social platforms, by driving the adoption of digital experiences through these initiatives. Reporting to the Director, Brand Strategy and HCP Promotion, IBD Brand Marketing, you will be an expert and strategist in implementing new and existing digital marketing efforts.
How you will contribute:
Define vision, strategy and implementation of digital marketing solutions that will improve the HCP experience. Collaborate with brand team colleagues to plan and execute across web, SEO/SEM, point-of-care, print, email, social media, and digital advertising to optimize the user funnels to drive demand.
Lead third-party agency/vendor partners to create and implement digital marketing tactics that execute on the brand strategy in the following areas: website design and optimization, SEO, CRM, digital display media, print media, and social media.
Drive test and learn marketing campaigns and optimize performance through actionable insights.
Collaborate with Associate Director, Consumer Digital Marketing to ensure we have an integrated approach aligned to our strategy and the Patient/HCP journey.
Identifytrends and insights to optimize spend, performance and ROI, leveraging the Insights and Analytics team to educate the larger Brand team on the available metrics and data in terms of audience engagement, response to ads, and conversion.
Utilize audience research and trend analysis to develop supporting content and digital strategies. Evaluate customer research, market conditions and competitor activities.
Responsible for reporting out monthly performance metrics on digital ecosystem.
Establish key objectives and performance metrics for digital marketing campaigns and identify and implement appropriate measurement tools.
Monitor operations and Key Performance Indicators through in-depth analysis of metrics, makes recommendations for optimizations to improve overall performance.
Maintain knowledge of key product attributes and competitive differentiation to effectively position products in digital channels.
Represent the brand in the review and approval process of promotional initiatives - including the ability to support the brand on areas of differing opinions - communicating objectives and purpose to assist in the process.
Participate and contribute to the development of the annual brand business and operating expense plan.
Remain current with customer, competitive and marketplace activity to contribute insights and perspectives to the broader team and brand plan.
Establish relationships and work with commercial partners, including corporate communications and key associations.
Drive improvements in the financial performance of all campaigns through on-going business analysis, financial analysis, and continuous process improvements and manage budgets for all projects.
Minimum Requirements/Qualifications:
Bachelor's degree
10+ yearsexperience with increasing responsibilities in digital marketing & Healthcare related experience
Demonstrated experience in search engine optimization, marketing database, email, social media and display advertising campaigns
Proven experience advising stakeholders and effectively influencing business partners and peers is critical
Advanced MCM strategy & industry expertise through ongoing training and development
In depth understanding of the multiple channels of customer engagement utilized by an organization across their varied customers (i.e., HCP, consumer, payer) including how channels can be utilized effectively in an integrated fashion to deliver cross-channel customer journeys
Experience with an AI-driven marketing optimization engine a plus
Deep Understanding of the digital landscape. Strong knowledge of website and advertising analytics tools, staying up to date with the latest trends & best practices in online marketing and measurement
Strong analytical skills and data-driven thinking
Strong written and verbal communication skills -- must be an excellent storyteller as well as have strong consultative/listening skills
Financial management and budgeting abilities
Project management skills - prioritization, workflow process, communication
Strong understanding of pharmaceutical guidelines and regulations
Takeda Compensation and Benefits Summary
We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.
For Location:
Lexington, MA
U.S. Base Salary Range:
$153,600.00 - $241,340.00
The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.
U.S. based employees may be eligible for short-term and/or long-termincentives. U.S.based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S.based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.
EEO Statement
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
LocationsLexington, MA
Worker TypeEmployee
Worker Sub-TypeRegular
Time TypeFull time
Job Exempt
Yes
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Company
For over 240 years, Takeda's propensity to evolve has driven the next generation of innovation. Today, our organization spans the globe-colleagues across business units and functions face challenges head-on to deliver life-transforming treatments, guided by our commitment to patients, our people and the planet.
As a values-based, R&D-driven biopharmaceutical leader headquartered in Japan, we focus our R&D efforts on four therapeutic areas: Oncology, Rare Genetics and Hematology, Neuroscience, and Gastroenterology (GI). We also make targeted R&D investments in Plasma-Derived Therapies and Vaccines. In addition to our R&D efforts, we're laser-focused on harnessing the power of data, digital, and technology to improve health outcomes for patients across the globe.
Since our founding in Japan, integrity and putting patients first have been at the heart of our identity. We're proud of our employees and their commitment to improving the quality of life for patients, and to working with our partners in health care in approximately 80 countries and regions. With each new breakthrough comes opportunities to develop your career, hone new skills, and create a brighter future
For more information, visit
Company info
Website Location 650 East Kendall Street
Cambridge
MA
02421
United States
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