Marketing Manager/Lead - Oncology and Hematology

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Scope of responsibilities:

Own the vision, goals, and strategy for dedicated brands, and create a winning culture for the brand’s success within Oncology & Hematology therapeutic areas

Generate deep market understanding: 360 market analysis (competitive development, value needs of patients and physicians)

Translate the global brand strategy into a focused local customer plan with impactful customer insight-based solutions and tactics to form desired brand equity and to generate success in the marketplace

Partner with cross-functional team members and agency partners to develop customer solutions and tactics with focus on replication of global best practices

Engage cross-functionally with Field Force (FF), Multi-Channel Engagement (MCE), Medical, Regulatory, Legal, and Access, for input, buy-in and delivery of solutions, tactics and messaging. Align the cross-functional Oncology & Hematology team on the brands’ direction, choices, and tactics with great emphasis on clarity, confidence, and winning mindset

Partner with Medical in the execution of Key Opinion Leader activities and with FF for the execution of key customer activities

Lead and be accountable for the implementation and execution excellence of all brand solutions/tactics

Monitor market trends and competitors’ activities to anticipate opportunities and threats

Brainstorm and identify in x-functional collaboration new and innovative customer solutions/activities

Manage brand budget

Prioritize own work in coordination with supervisor

Requirements:

Innovative pharma industry experience (minimum 4 years of brand management)

Prior experience within Oncology & Hematology areas, including drug programs

Prior experience with launching innovative products to the market

Excellent understanding of the full marketing mix for innovative pharmaceutical brands, especially digital channels

Proven ability to execute global brand strategies based on local customer understanding and to effectively communicate with internal and external stakeholders

Experience in translating customer insights into relevant brand solutions and tactics that shape physicians’ treatment behaviors

Drive for results and proven past track record

Strong analytical skills and data-driven thinking, coupled with an ability to think out of the box

Strong time and project management skills, including the ability to work on multiple projects at the same time

Excellent oral and written communication skills; able to communicate clearly and succinctly; excellent presentation skills

Excellent English language skills

Bachelor or MBA in marketing or a related field

Additional Skills/Preferences:

Sales experience

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form ( for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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