Communications & Marketing Associate

Job Description

Description:

The Communications & Marketing Associate is responsible for writing targeted messaging for our various audiences (e.g., students, university faculty, study abroad office administrators, etc.), as well as the creation and management of email assets. This role works closely with marketing colleagues to craft effective deliverables and maximize marketing and communications engagement goals across our online platforms and print materials.

Department: Enrollment & Engagement

Status: Full-time, salaried, exempt

Location: Washington, DC preferred; remote option available for the right candidate. (If based in DC, employees follow a hybrid schedule of 2 days in office / 3 days remote.

Supervisor: Assistant Director, Marketing

Anticipated Start Date: Mid-November 2025

Salary: Starting at $62,000, commensurate with experience

What you’ll do…

Communications & Marketing Associate responsibilities include but are not limited to the following:

Copywriting and Program Marketing

Deliver and support high-quality, creative messaging content for print and digital projects (e.g., emails, website content, social media, print materials, etc.), ensuring consistency across platforms

Write persuasive and effective copy while wielding expert-level grammar skills, following industry best practices, and maintaining CET’s brand and style guidelines

Create engaging narratives with strong calls to action through knowledge of content creation best practices for multiple channels and audiences

Exercise an eye for design by balancing written copy with design layouts and other visual components

Generate and execute content ideas aligned with enrollment goals

Provide copyediting and feedback to colleagues as needed

Advise marketing team on emerging digital, media, and communications trends and changes

Email Communications

Work with assistant director of marketing to design and implement a comprehensive communications and marketing strategy in alignment with team, department, and organization-wide goals

Manage email production calendar and schedules

Identify target audiences and manage the timing, frequency, cadence and unique opportunities for various segments

Write copy for, build, test, and send emails (e.g., automated marketing campaigns, list emails, etc.) to our various audiences

Design effective and visually engaging email templates for use among marketing and other teams across CET

Measure and report performance of email marketing efforts, assess against goals, and suggest improvements

Plan, execute, and measure experiments, A/B tests, and conversion tests

Identify patterns, trends and insights from our email data and develop recommendations based on those insights

Monitor email list health, bounce rates, and unsubscribe trends

General Marketing Support

Review program evaluations and other internal assessments to gauge success of marketing efforts and mine for student quotes and other email content

Collaborate with the marketing team on other campaigns and marketing initiatives

Provide communications support to other teams at CET as needed Requirements:

We’re looking for…

Bachelor’s degree, in any discipline

3 to 5 years of professional experience in communications or marketing

A creative storyteller with excellent written and verbal communication skills

Strong copyediting skills and aptitude for giving and receiving constructive feedback

Willingness to accommodate busy season schedules

Study abroad experience (preferred but not required)

Comfort learning new systems and working with multiple concurrently to ensure the accuracy of information across the board

Systems used by this position include Office 365, CRM, CMS, email marketing software

Superior organization skills and attention to detail

Demonstrated ability to work independently and see projects through from beginning to end, both in with your team and across departments

A collaborative, communicative, and creative team spirit

Excellent time management skills and ability to manage conflicting priorities

Sensitivity to tone, climate, and cultural differences

Patience, flexibility, positive attitude, and a sense of humor

To Apply

Please attach your resume, a cover letter, and 3-5 work samples from your portfolio to our application form. Your samples should be screenshots or other excerpts that demonstrate your ability to craft persuasive copy for various audiences across different types of media (e.g., social copy, email campaigns, brochure/flyer writing, etc.). Applications missing any of these components will not be considered. The successful completion of a background check, including three professional/academic references, is required for this position.

Application deadline: We encourage applicants to send their materials as soon as possible and before our priority deadline on October 6th. The final deadline is October 18th, 2025.

To all recruitment agencies, ATA does not accept agency resumes. Please do not forward resumes to our jobs, ATA employees or any other company location. ATA is not responsible for any fees related to unsolicited resumes.

An Equal Opportunity Workplace

We are committed to equal employment opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, genetic information, or any other protected characteristic under applicable law.

Description of the Organization

CET Academic Programs is a study abroad organization that has been developing and operating innovative educational programs abroad since 1982. Originally “China Educational Tours,” CET began operations in Beijing, later expanding to other locations around the world.

Full-time

Hybrid remote