Senior Senior Brand Image Specialist/ Visual Merchandiser m/w/d)

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

For our Store Wertheim we are currently looking for an experienced Senior Brand Image Specialist/ Visual Merchandiser (m/w/d) to join our Ralph Lauren Family.

In this challenging position you are responsible for delivering creative and visual excellence, ensuring that Seasonal Guidelines are adapted and creative solutions are offered to maximize layout and presentation. Utilize commercial reports to understand store performance, ensuring visual presentation is both commercial and consistent.

Champion and uphold Model Store standards, coaching the in-store team on brand expectation and maintain all visual displays in store including mannequins styling, props and product. Support the store team with all Brand Presentation actions and provide store specific solutions.

Take a key role in the commercial evaluation of the store and its space mix. Regularly communication with the Brand Image Manager and undertake any additional tasks set out.

In-Store visual presentation

Liaise with Communication Team and In-Store Management regarding all product seasonal presentation initiatives

Create and develop seasonal floorplans

Manage and implement seasonal change-over (visual strategies)

Ensure all product presentation guidelines are implemented and maintained

Manage the presentation of POS material

Planning and implementation of new corner openings

Drive sales through invigorating in-store visual merchandising presentations

Training

Organize, prepare and conduct seasonal training seminars for in-store staff

Cascade seasonal and quarterly product flow directives as well as changes to teams

Constantly train all Ralph Lauren sales staff and management on new directives

Developing in-store training material

Ensure that the staff is utilizing Retail Web and Corporate directives when applicable

Reporting & Communication

Regular analysis and report on sales volume compared to stock levels

Feedback call outs and store needs to Regional corporate management

Communicate Visual and sales Results by creating weekly visit Report

Experience, Skills, and Knowledge

Store based visual merchandising/brand presentation management experience (at least 2 years experience, for the senior role 10+ years)

Fluent in English, speaking and writing

Open to travel to support other stores within the Region

Experience managing commercial performance, display dressing and styling across multiple items

General computer proficiency focusing on Word, Excel, Power Point

Comprehensive understanding of visual merchandising/brand presentation training methods