General Manager (BC School Sports)

Overview

Join to apply for the General Manager (BC School Sports) role at Playfly Sports in Burnaby, British Columbia. The General Manager will be responsible for generating incremental sponsorship revenue on behalf of BC School Sports (BCSS) to meet and exceed goals for Playfly. The role collaborates on-site with the Executive Director at BCSS and Playfly Sports Properties senior staff to pitch and close enterprise partnership agreements.

Responsibilities

Partner with the association to develop and execute a sales plan to meet and exceed revenue goals for Playfly

Manage profit and loss & budget reports to maintain and exceed EBITDA budget

Prospect, meet and close a significant number of new and renewal high-level corporate sponsorships

Identify potential sponsors for the BCSS sports property through networking with BCSS stakeholders & business partners and researching local, regional & national companies

Work with Playfly Sports Properties leadership and the BCSS staff to create sales inventory, revenue projections and overall sponsorship strategy for BCSS assets

Develop sales presentations for new marketing partners by incorporating research, category dynamics and an understanding of the partner’s marketing goals

Create sales proposals and draft / negotiate contracts

Develop key marketing objectives with clients via needs assessment and a collaborative sales process

Entertain and cultivate sponsors in non-game related settings

Prepare end-of-year recaps for sponsors

Represent the BCSS property, BCSS, and Playfly Sports Properties professionally

Research sports sponsorship industry and stay current with market trends

Build understanding of all Playfly business units to leverage new business areas, leads, and categories

Other job-related duties as assigned

What You’ll Bring (Qualifications)

Bachelor’s degree required

3-4 years of direct sales experience in the sports multi-media environment required

6+ years of experience in a sales role preferred

Proven ability in managing, meeting & exceeding budget & revenue goals

Familiarity with KORE or similar CRM system

Strong experience and understanding of integrated and “conceptual” sales

Ability to generate and present ideas and concepts succinctly and provide creative solutions to prospects / clients

Outstanding verbal, written and interpersonal communication skills

Demonstrated professional sales presentation skills

Must be driven and coachable to execute the Playfly Sports Properties revenue model and to understand the BC School Sports relationship

Travel, Physical Requirements

Must be available for game days and evening athletic events

Must be available to travel for client presentations

Must be able to work nights and weekends around sporting events

Compensation

The base pay range for this role is CA$94,000 to CA$104,000. Actual compensation packages are based on factors including skill set, depth of experience, certifications, and work location. Compensation may vary by location due to differences in the cost of labor.

What We Do

Playfly Sports is a full-service sports marketing and media company that enables brands to engage with sports fans locally, regionally, and nationally through scaled linear, digital, and experiential assets. The company manages multimedia rights and sponsorship platforms across college and high school properties and partners with brands and institutions to drive outcome-based solutions.

What We Stand For

Playfly is committed to diversity, equity, and inclusion and to creating a workplace where everyone can thrive. We strive for meaningful, lasting impact through initiatives, partnerships, and community engagement.

EEOC & Diversity Statement

Playfly Sports is committed to equal employment opportunities regardless of protected characteristics. We prohibit discrimination based on race, color, creed, national origin, religion, sex, orientation, gender identity, age, disability, and other protected statuses. We support an inclusive workplace where merit and performance drive opportunities.

Accommodations

Playfly Sports will provide reasonable accommodations to qualified individuals with disabilities for the application process and employment where needed. If accommodations are required, please contact .

We are unable to sponsor or take over sponsorship of an employment visa for this role at this time.

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