Chief Commercial Officer

Duties and Responsibilities

• Develop and execute a comprehensive commercial strategy that aligns with Red Roof’s growth objectives.

• Lead cross-functional teams in sales, marketing, revenue management, and distribution services.

• Collaborate with executive leadership to integrate commercial goals with broader business strategy.

• Oversee strategic pricing, distribution, and channel management to maximize revenue.

• Lead brand marketing, digital campaigns, and social media strategy.

• Integrate data-driven insights into sales and marketing efforts to improve ROI.

• Partner with the Head of Technology to align IT initiatives with commercial objectives.

• Champion the adoption of digital tools for CRM, revenue management, marketing automation, and franchisee support.

• Oversee the implementation of data analytics platforms to enhance decision-making and performance tracking.

• Drive innovation in guest-facing technologies, including mobile apps, booking engines, and loyalty platforms.

• Establish KPIs and dashboards to monitor commercial performance across the portfolio.

• Use predictive analytics and AI tools to forecast trends and identify growth opportunities.

• Present regular performance reports to the board and stakeholders.

Qualifications

• Bachelor’s degree in Business, Hospitality, Marketing, or Information Technology (MBA or MS in Information Systems preferred).

• 10+ years of senior leadership experience in hospitality, franchising, or commercial strategy.

• Proven experience integrating IT systems into commercial operations.

• Strong understanding of hotel operations, brand management, and digital distribution.

• Experience with CRM, ERP, and data analytics platforms.

• Excellent leadership, negotiation, and communication skills.