Content Designer

AppFolio is more than a company. We’re a community of dreamers, big thinkers, problem solvers, active listeners, and multipliers. At every opportunity, we set the pace while delivering innovation built to carry real estate into the future. One in which every experience feels effortless, yet meaningful. Where customers are empowered to take on any opportunity. We show up as one team, connected by our values to be a force for good. Because together, we have the power to create extraordinary outcomes for our customers, our communities, and ourselves.

As a Content Designer, you will create high-quality, scalable self-service content and user experiences that help customers get the help they need, when they need it. In conjunction with Product Managers and internal stakeholders, the Content Designer will develop technical workflow content that proactively guides customers to value and unblocks them at the point of need. The Content Designer must have experience in developing technical content across a range of media, and knowledge of how to build content based on learning objectives is desired. In addition, the Content Designer should be able to learn technical concepts quickly in order to distill and break down complex concepts for customers.

Job Functions:

Create & maintain effective help content (articles, videos, chatbots, and AI snippets) that motivates customers to self-serve and strengthen customer loyalty.

Create & maintain effective eLearning content for our self-service training platform with the most up-to-date product releases, enhancements, and core workflow material.

Design in-app end-to-end new user learning experiences to help customers onboard efficiently.

Partner with key internal stakeholders to maintain up-to-date product release knowledge in order to ensure content relevance and accuracy across real-estate product lines

Follow the templates and style guides in conjunction with content produced, and Manager, Content Experience direction

Qualifications

Experience communicating technical concepts and processes using clear, simple language and visuals; conducting quality analysis reviews of online instructional materials; and writing and editing skills

Demonstrated ability to understand and discuss technical concepts

Instructional design or information architecture experience a plus

Experience recording impactful demonstration videos for SaaS workflows

Proven track record of working on team projects that deliver impact and influence to increase customer engagement and conversion in help content and workflows

Demonstrated obsession regarding the customer experience; continually inspiring others to do better for the customer

Relentlessly high standards and an eye for detail

History of teamwork and willingness to roll up sleeves to get the job done

Passion for technology and learning technology

Must Haves

BA/BS degree or equivalent work experience

2-5 years of content development experience

2+ years in a fast-paced SaaS environment

Location

Find out more about our locations by visiting our site.

Compensation & Benefits

The compensation that we reasonably expect to pay for this role is $64,000 - $80,000 base pay. The actual compensation for this role will be determined by a variety of factors, including but not limited to the candidate’s skills, education, experience, and internal equity.

Please note that compensation is just one aspect of a comprehensive Total Rewards package. The compensation range listed here does not include additional benefits or any discretionary bonuses you may be eligible for based on your role and/or employment type.

Regular full-time employees are eligible for benefits - see here.

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