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Area Sales Manager - EdTech (Madhya Pradesh)

Company:
Sultan Chand & Sons (P) Ltd
Location:
Indore, Madhya Pradesh, India
Posted:
September 22, 2025
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Description:

We are seeking a results-driven Area Sales Manager based in Indore to spearhead sales operations of our textbook and EdTech portfolio across the entire Madhya Pradesh region. This role is critical to expanding our market presence in one of India's key educational markets, building relationships with schools, distributors, and academic institutions while achieving ambitious sales targets.

Key Responsibilities:

Develop and execute comprehensive regional sales strategies aligned with company objectives.

Identify, target, and build relationships with schools, educational institutions, and key stakeholders across Madhya Pradesh.

Achieve and exceed monthly, quarterly, and annual sales targets for the assigned territory.

Relationship Management

Foster strong relationships with school principals, trustees, coordinators, and decision-makers

Maintain ongoing relationships with existing clients while actively prospecting for new accounts.

Address customer queries, provide product information, and ensure exceptional customer service.

Coordinate with internal teams to ensure timely order fulfilment and customer satisfaction.

Team Leadership & Training

Lead, mentor, and motivate a team of sales representatives and field executives.

Set individual targets for team members and monitor their performance against KPIs

Participate in recruitment activities for expanding the sales team as needed.

Market Intelligence & Reporting

Monitor competitor activities, pricing strategies, and market trends.

Prepare comprehensive sales reports and present insights to senior management.

Maintain accurate records of customer interactions, sales activities, and market feedback.

Utilise CRM tools to track leads, opportunities, and the sales pipeline.

Required Qualifications

Bachelor's degree in Business Administration, Marketing, Commerce, or related field

MBA in Sales & Marketing preferred

Experience Requirements

Minimum 5-7 years of experience in B2B sales, preferably in educational publishing or related sectors.

Proven track record in area/territory sales management with demonstrated success in achieving sales targets.

Experience in managing distributor networks and channel partnerships.

Prior experience in the education sector or K-12 publishing industry is highly preferred.

Key Performance Indicators

Achievement of regional sales targets (primary and secondary sales)indeed

Market share growth in the assigned territory

Number of new school acquisitions and distributor partnerships

Customer retention rates and satisfaction scores

Team performance and development metrics

We are also accepting applications for this profile from Regional Sales Manager, Territory Sales Manager, Business Development Manager, Field Sales Manager, Key Account Manager and Marketing Manager.

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