MERA Patient & Healthcare Experience Lead

Location: MERA (outside UAE & Saudi) /Spain /Turkey

ROLE PURPOSE

MERA Patient & Healthcare Experience (PHE) Lead is a strategic role responsible for defining and improving the sales and marketing execution standards across. MERA PHE Lead will work closely with the 5 sub-clusters in MERA to understand the needs from a bottom-up way and work with his/her team and EM to deliver on these needs in an integrated way. Some of the areas of focus are:

Omnichannel Customer & Patient Engagement

Channel and Content Management

CFC execution metrics and tools

Launch Excellence

Portfolio Prioritization and Resource Allocation

MERA PHE Lead is a key thought partner to MERA LT, in driving the innovative growth agenda.

ROLE RESPONSIBILITIES

Structure and drive the adoption of the framework to operate Marketing and CFC SMEs Communities of Practice across MERA and incentivize a culture of innovation, knowledge sharing and excellence.

Partner with CMO and L&D to drive the adoption of the integrated marketing capabilities and CFC effectiveness excellence across MERA.

Drive excellence on the Biopharma integrated marketing adoption across local marketers in how they are evaluating customer insights, defining patient journeys, building the omnichannel customer engagement and content management.

Drive the adoption of International Sales Standards across MERA to have a more effective and competitive CFC Team.

Drive the adoption of Biopharma Launch Excellence Standards across MERA in order to launch better, faster, and more efficiently and increase impact on patients’ lives.

Lead the assessment and prioritization of MERA portfolio across TAs and align with Countries Leadership and MERA LT on the optimal resources allocation and products withdrawal from the MERA portfolio. Lead the pipeline prioritization process across TAs, and partner with cross-functional SMEs (EMCD/PML, Medical, Regulatory, PGS, Finance, GAV, Corp Affairs) to identify and implement acceleration levers for prioritized launches.

BASIC QUALIFICATIONS:

10+ years of commercial experience across pharma and other industries.

Track record of strong networking and working collaboratively across functions and geographies.

Successful track record of creating and executing business strategies with accountability for business outcomes, new products launches and asset lifecycle management.

Strong analytical prowess to conduct root cause analyses to diagnoses and prioritize the right problem/solution (i.e., solve the cause, not the symptom)

Demonstrated success on setting/evolving Go to Market/Business Model, strategic initiatives with risks assessed and a mitigation plan developed.

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Leadership

Executive presence and demonstrated ability to effectively influence colleagues at all levels of the organization.

Lead cross-functional and cross-business projects and initiatives, identifying risks and removing roadblocks to enable the teams to achieve successful delivery.

Drive an inclusive environment that encourages colleagues to bring bold ideas forward, create a culture that values, recognizes and generates high performance and supports innovation.

Own our purpose and compliance culture, inspiring others by role modeling our values.

Internal Ambassador

Optimizing internal connections and resources to bring the best value of others (country, region, and global) to create a collaborative expanded network.

Driving effectiveness of the Regional and Local model by leveraging the principle of co-creation and by holding others accountable.

PREFERRED QUALIFICATIONS

Fluent in English

Advanced degree preferred

Purpose

Breakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.

School of Leaders

We, as Pfizer Turkey, make a difference with our visionary and pioneering approaches ranging from our concept of raising leaders through rotations, providing international career opportunities to creating a flexible, enjoyable work environment. There are no limits to what we can accomplish to touch lives here!

Flexibility

We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let’s start the conversation!

Equal Employment Opportunity

We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms – allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.

Continuous Imprv and Proj Mgmt

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