Assistant Director for Digital Marketing

Assistant Director for Digital Marketing

Rutgers, The State University of New Jersey, is seeking an Assistant Director for the Division of Continuing Studies. This position reports to the Director of Marketing and Communication and to the Associate Vice President for Continuing Studies at the Division of Continuing Studies (DoCS).

Key Responsibilities:

Provides strategic planning and tactical execution to increase enrollments in and awareness of continuing education (CE) programs and services offered by Rutgers.

Plans and implements marketing campaigns for revenue-generating lifelong learning programs; DoCS-managed websites, portals, and pages that promote enrollment in lifelong learning opportunities; program-focused social media marketing; and analytics to gauge the success and cost-effectiveness of digital marketing campaigns and activities.

Supervises staff on marketing initiatives.

Minimum Education and Experience:

Bachelor’s degree in a related field.

Five (5) years of experience in marketing and/or enrollment management, multi-media content generation and marketing, and use of marketing analytics tools.

Preferred Qualifications:

Seven (7) years of experience in marketing and/or enrollment management, multi-media content generation and marketing and use of marketing analytics tools.

Expertise in creating, editing, and deploying multi-media marketing projects.

Certifications in current digital marketing skill areas.

Physical Demands and Work Environment:

Must be able to lift and carry up to 40 pounds.

Position Information:

Full Time, FLSA Exempt

Salary: Annual Minimum Salary: $91,297.00; Annual Mid Range Salary: $115,559.00; Annual Maximum Salary: $139,821.00

All offers of employment are contingent upon successful completion of all pre-employment screenings.

For details on benefits, please visit Benefits Overview.

Rutgers University is an equal access/equal opportunity institution. #J-18808-Ljbffr