Marketing & Brand Lead

Marketing and Brand Lead

Job Title: Marketing & Brand Lead

Location: Remote

Job Type: Full-time

Compensation range: $80-$110 annually

Join us as webuild a barrier-free digital future for Indigenous peoples across Canada.

We are driven to prioritize Indigenous community impact, invest in your growth and development, and grow our business via sustainable value measured in generations.

Since 2014, we've been the leaders of Indigenous digital voting technology, supporting election events for First Nations and Métis communities throughout Canada. In 2021 we took on Status Card Renewal, providing a high customer satisfaction experience with our technology. Now we're modernizing payment and identity solutions, designed with culturally-appropriate and collaborative methods. And we won't stop there.

The Role: Marketing & Brand Lead

We are seeking a strategic Marketing & Brand Lead to join our Innovation & Growth team. In this role, you will be responsible for developing and executing marketing strategies that authentically represent OneFeather's mission while driving adoption of our solutions across Indigenous communities. You will lead our brand development, oversee product marketing initiatives, and ensure our communications consistently reflect Indigenous values.

What you'll do:

Product Marketing and Positioning:

Develop clear product narratives and positioning that resonate with Indigenous Nations and peoples

Create and execute compelling go-to-market strategies for our solutions and offerings

Lead product launch communications and marketing campaigns

Establish frameworks for measuring marketing impact

Work cross-functionally to ensure effective positioning while maintaining trust

Brand Development and Communications:

Build and protect OneFeather's brand identity and corporate narrative

Oversee content strategy and thought leadership initiatives

Manage communications across diverse stakeholder groups

Develop crisis communication and issues management protocols

Ensure consistent brand voice across all channels

Strategic Marketing Leadership:

Guide marketing strategy and execution across the organization

Develop data-driven marketing programs that respect Indigenous values

Establish marketing best practices and build scalable capabilities

Manage marketing resources and budget effectively

Coordinate marketing initiatives across product and service offerings

Required Qualifications:

7+ years of marketing experience with demonstrated leadership abilities

Strong track record in product marketing and brand development

Experience developing and executing comprehensive marketing strategies

Excellent written and verbal communication skills

Deep understanding of digital product marketing

Experience working with Indigenous communities or organizations

Proven ability to build and maintain stakeholder relationships

Strong analytical and strategic thinking capabilities

Preferred Qualifications:

Experience marketing technology products or digital services

Understanding of Indigenous governance and protocols

Background in B2C, B2B, and B2G marketing

Experience with crisis communications and issues management

Deep understanding of or willingness to learn Indigenous perspectives

Skills & Abilities:

Strong leadership and team collaboration capabilities

Excellence in strategic planning and execution

Ability to communicate complex ideas clearly and effectively

Strong project management and organizational skills

Data-driven approach to marketing measurement

Cultural sensitivity and awareness

Adaptability and innovative thinking

Ability to build consensus across diverse stakeholder groups

Preference may be given to well-qualified candidates who identify as Indigenous (First Nations, Métis, Inuit, or of Aboriginal descent).

Wages will be commensurate with skills, education, and experience.

We value wellbeing, and therefore, your ability to be your best self at work and at home. That's why we believe in remote work. We know our future top talent will be highly engaged, enthusiastic, diverse, and found anywhere in Canada.

Competition Closes When Position Filled #J-18808-Ljbffr