De Novo Community Engagement Specialist

De Novo Community Engagement Specialist About Heartland Dental Heartland Dental is the nation's largest dental support organization, providing non-clinical administrative support services to more than 3,000 supported doctors across 39 states and the District of Columbia in over 1,800 dental offices.

Each Heartland Dental supported office is unique to the community and the patients they serve.

Supported doctors are the leaders of their practice and retain clinical autonomy.

All Heartland Dental supported Doctors are united by a common goal: delivering the highest quality dental care and experiences to the communities they serve.

More about the position As a key member of our tiered regional marketing team, the De Novo Community Engagement Specialist plays a critical role in ensuring the successful launch of new Heartland Dental supported offices.

Reporting to the Community Engagement Manager, this position is focused on building strong community connections and driving awareness through strategic local engagement initiatives.

The Community Engagement Specialist is responsible for educating local audiences, fostering relationships with community partners, and executing grassroots marketing strategies that position each de novo opening for long-term success.

This role is instrumental in creating a welcoming and recognizable presence for each new office, ensuring it enters the market with strong community support and visibility.

By collaborating closely with the team of de novo marketing strategists, operations, and supported doctors, the Community Engagement Specialist helps shape the local identity of each office while maintaining alignment with Heartland Dental's broader brand standards.

This high-impact role blends community outreach, event coordination, and localized marketing to create meaningful connections that drive patient growth and brand loyalty from day one.

Below is an overview of the duties and responsibilities you would take on in this role: * Educate and support dental office partners on best practices for building authentic local relationships and brand presence within their communities.

* Guide teams in leveraging demographic data and local insights to inform strategic community engagement efforts tailored to each market.

* Collaborate with dental office partners to implement localized engagement strategies that align with patient demographics, competitive dynamics, and growth potential.

* Instill a strong understanding of Heartland Dental's brand standards while encouraging creative approaches that reflect the uniqueness of each local market.

* Partner with office teams to ensure that local engagement initiatives - from community events to referral programs - reflect the office's values and voice.

* Support pre-opening marketing efforts by helping offices execute community-facing activities that build awareness and connection prior to launch.

* Serve as a resource and coach for teams on how to maintain ongoing visibility and community relevance beyond the initial opening period.

* Help office partners identify and activate grassroots opportunities that increase early brand exposure and drive new patient growth.

* Provide strategic guidance on local engagement tools and tactics, from partnerships with local businesses to involvement in neighborhood events.

* Act as a connector between central marketing support and local teams, helping bridge strategy and execution to ensure meaningful, community-aligned presence from day one.

* Other projects as assigned.

Minimum Qualifications * 1-3 years demonstrated professional growth in multi-unit organizations.

* 1-3 years of hands-on experience developing and implementing integrated marketing campaigns.

* Bachelor's degree in marketing, business, or communications or 2+ years of experience in Marketing * A creative and curious team player with a strong interest in building local brand presence and community connection.

* Able to learn from local market data and trends to help support office-level marketing and grassroots engagement strategies.

* Comfortable working in a collaborative environment and supporting cross-functional teams through clear communication and a solutions-oriented mindset.

* Experience working in a support or coordination role where strong relationships and the ability to explain ideas helped move projects forward.

* Highly organized, detail-oriented, and able to manage multiple tasks in a fast-paced, evolving environment.

* Eager to grow in a role that combines marketing, community engagement, and local strategy.

Physical Requirements: * Ability to perform essential duties satisfactorily with or without reasonable accommodation.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties of the position * Prolonged periods sitting at a desk and working on a computer * Must be able to lift up to 15 pounds at times We put our people first at Heartland Dental, and that shows in our generous benefits package.

Company retains the sole discretion to change the duties of the position at any time.

We provide all employees and applicants for employment the protections of federal, state, and local laws affording equal opportunity in employment.