Assistant Category Manager

Job Summary

The Assistant Category Manager isresponsible for supporting with developing and executing effective strategiesto optimize product categories, drive profitable sales growth, support customermarketing plans, and strengthen consumer satisfaction. This role involvesanalyzing market trends, fully understanding the brand and product P&Ls,and working cross-functionally to achieve financial and operational excellencewithin assigned categories.

Job Responsibilities

Assist in the execution of marketing strategies in retailand channel accounts.

Assist in the demand planning and forecasting capabilities.

Track and analyze category performance, including sales,margins, and inventory metrics.

Plan and execute promotional events, product on-shelfpricing promotions, and other brand promotional initiatives.

In collaboration with the Sales Team, define productassortments, pricing, marketing tactics, and promotional strategies based ondata and market insights.

Coordinate retail product onboarding submission requirementsfor retail accounts.

Assist in planning and executing the in-store launchactivities of new products.

Assist in expanding the retail, wholesale, and online saleschannels.

Build customer business reviews that assess categoryperformance and highlight opportunities for growth.

Analyze retail data to effectively drive the Ready® brand inthe market and monitor activity of competing brands.

Support and help coordinate retail product on-boarding andfield events, including in-store launch activities and partnerships that helpthe brand reach target consumers.

Monitor market opportunities and competitor strategies.

Qualifications

Education: Bachelor's degree in marketing, supply chain, oranother related field.

Experience: Minimum of 3-5 years of category managementexperience, including executing promotional events, in food and beverage retailchannels.

Strong data and analytical skills.

Proficient in using category management tools, analyticsplatforms, and Microsoft Excel, with strong data and analytical skills.

Proven experience with successful customer presentations.

Strong communication and interpersonal skills to collaborateeffectively with internal and external stakeholders.

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