Sr. Director, Marketing Management

The Sr. Director, Marketing Management is responsible for spearheading marketing strategies that drive revenue growth through our client's products, services, and memberships targeted at K-12 institutions. This role entails the creation and management of comprehensive B2C and B2B marketing programs, focusing on demand generation, content marketing, sales enablement, and customer experience. The ideal candidate will possess a deep understanding of marketing to K-12 institutions, with a preference for those experienced in SaaS and subscription models.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

• Develop and implement a comprehensive multi-channel marketing strategy to meet revenue goals for K-12 institutions, including go-to-market strategies, campaign execution, and sales support.

• Lead a team of marketers in executing integrated marketing programs across digital and offline channels to enhance lead generation and customer acquisition.

• Collaborate with digital marketing teams to strategize, lead, and execute campaigns that enhance customer journey, from acquisition to retention.

• Build and coach a high-performing marketing team, managing staff and budget effectively while fostering a culture of motivation and innovation.

• Oversee the development and maintenance of marketing materials and manage the marketing strategy for our client's full suite of products and services.

• Conduct market research, monitor competitive conditions, evaluate campaign performance, and adjust strategies in response to market changes and organizational needs.

• Develop and oversee content marketing strategies and new content creation to support integrated marketing campaigns.

• Work closely with the Sales and Services teams to align sales strategies and support targeted marketing materials and strategies that address specific K-12 institutional needs.

• Working closely with stakeholders, spearhead strategic planning and coordinate the development of the client's Central customer engagement space for internal conferences.

• Develop a strategy for exhibits and pop-up bookstores at mission-aligned third-party conferences to expand and amplify our reach and drive brand recognition.

• Excellent communication and interpersonal skills, capable of fostering strong relationships with internal teams and external partners.

Critical Success Factors / Leadership Attributes:

• Must be able to create value for the organization.

• Possesses the ability to make meaning by keeping others well-informed on the big issues.

• Can hire and cultivate talent who are strong contributors to the organization.

• Applies learning by seeking new learning from a variety of disciplines and addressing obstacles immediately and directly.

• Recognizes the importance of acting together by encouraging imagination and creating opportunities for others to step up and contribute.

• Executes accountably by creating clear plans to achieve goals and monitoring costs, progress, and results.

• Continuously reinvent by demonstrating the ability to change.

• Leads self by setting a personal example of authenticity and inspiring others to want to follow his or her lead.

Requirements

• Bachelors degree required in marketing, communications, or related field.

• Master's degree preferred in marketing, communications or related field.

• At least 8-10 years of B2C marketing experience in the K12 market.

• Additional experience with B2B marketing is desired

• Minimum of 5 years' experience in managing marketing teams.

• Proven track record in developing effective B2C marketing strategies and campaigns.

• Proven track record of being able to use data analytics to shape and inform strategy

WORK ENVIRONMENT

• Normal demands associated with a deadline-driven office environment.

• The noise level is generally quiet to moderate.

• Daily contact with external customers, vendors, colleagues, associates, supervisors, and staff at all levels of the organization.

PHYSICAL DEMANDS

• Ability to remain at a desk for extended periods of time.

• Ability to communicate and exchange information with others.

• Ability to move about to coordinate work in areas of varying heights.

• Ability to perceive and inspect records in a document management system.

• Ability to operate general office equipment.

• Ability to travel to off-site meetings when required.

• Ability to lift, carry, move, or position objects weighing up to 10 pounds.