Product Marketing Campaign Manager

Job Type

Full-time

Description

The Campaign Manager is key to ensuring the successful execution of the company's growth strategies by designing, implementing, measuring, and continuously improving product-related campaigns. The campaign leader owns multi-channel downstream marketing initiatives, including product launches, awareness and lead-generation campaigns, clinical & commercial event marketing programs and tactics, and miscellaneous product-related projects.

This full-time position is based in a Kerecis office and reports to the Vice President of Product Management & Product Marketing.

Essential Functions

Lead multi-channel campaign strategy, planning, and execution across clinical care settings and brands

Manage launch of new products, indications, and clinical evidence, ensuring substantial awareness

Generate demand among current and prospective customers and patients, creating relevant and timely engagement opportunities for Sales teams across segments (Surgical, Burn, Wound)

Develop and maintain in-depth knowledge of current Kerecis literature, collateral, videos, clinical studies, and other assets in order to leverage the full body of knowledge effectively and efficiently

With VP Product Management and Marketing, establish performance metrics and KPIs to evaluate the effectiveness of marketing campaigns and initiatives, making data-driven recommendations as needed

Lead product-related projects as needed

Act as steward of established processes and workflows, ensuring they are understood and adhered to

Secondary Functions

Manage tactical execution of marketing calendar and project plans, including budget tracking, resource coordination, meeting management, milestones, and internal and external communications

Keep department leadership informed on campaign health by interpreting performance data and preparing metrics dashboards

As part of a cross-functional team, help execute field communication and training strategies

Forge strong partnerships globally with clinical, commercial, and operational stakeholders to understand their needs, goals, and operating environment

Requirements

Competencies

Demonstrated ability to successfully manage multiple campaigns and projects simultaneously in complex, fast-moving environments with multiple stakeholder groups

High aptitude for process, workflow, and project management

Self-starter with a strong results orientation

Highly organized with an acute attention to detail

Strong analytical skills, able to draw actionable insights from performance data

Creative and innovative mindset: Open to possibilities, starting with the end in mind, and being mindful of personal biases and biases of others

Warm, friendly, positive comportment

Technically capable across desktop, productivity, mobile, web, and Marketing tech platforms

Working knowledge of CAN-SPAM Act, Sunshine Protection Act, and other healthcare sector-specific Sales & Marketing regulations

Working knowledge of digital marketing tools and associated processes (e.g., CRM such as Salesforce or PipeDrive; marketing automation such as Marketo or Eloqua; and web analytics tools)

Education & Experience

Bachelor's degree from an accredited university or college in Advertising, Business, Marketing, Management, or other relevant discipline

5+ years of hands-on experience executing campaigns; at least two of which are in the healthcare sector

Demonstrated experience estimating the "media math" (i.e., Gross Rating Points, Google Analytics, etc.) needed to achieve set business goals (e.g., revenue, penetration)

Strong background in print, direct response, and digital demand generation

Strong preference given to candidates with PMP® certification

Anticipated periodic travel to tradeshows, conferences, and medical events: 10%

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time. Kerecis is an equal opportunity employer.