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Sales Manager, Recreational Construction

Company:
Crawford Thomas Recruiting
Location:
Pensacola, FL
Posted:
September 18, 2025
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Description:

Sales Manager - Recreational Construction

Location: Panhandle, Pensacola, Mobile, AL

Salary: $75k-$100k Base + Commission + Bonus ($200k OTE)

Benefits: Full benefits + 401k

Schedule: Monday-Friday, On Site + Travel

Position Summary:

The Sales Manager will drive high-impact results by leading, mentoring, and empowering a team of outside sales professionals to exceed revenue targets, optimize conversion rates, and deliver exceptional customer experiences. This role demands a solution-oriented leader who actively analyzes market trends, innovates processes, and implements data-driven strategies to boost sales performance and elevate team effectiveness.

Key Responsibilities:

Team Leadership & Management:

Recruit, onboard, and develop sales team members with a focus on nurturing a growth mindset and encouraging creative problem-solving.

Continuously assess and optimize team performance, identifying improvement opportunities and providing tailored coaching and feedback.

Set clear, outcome-focused sales goals and monitor individual and team progress with a lens on continuous improvement and innovation.

Cultivate a supportive and motivating work environment that inspires curiosity and drives excellence.Sales Strategy Development:

Continuously seek innovative solutions to market challenges and identify growth opportunities.

Collaborate with senior management to align sales strategies with company objectives, driving continuous enhancements and improvements.

Performance Monitoring & Problem-Solving:

Track, analyze, and report on sales metrics such as conversion rates, sales volume, and customer acquisition, using data-driven insights to optimize strategies.

Utilize CRM and other tools to monitor the sales pipeline, addressing performance gaps with timely, innovative solutions.

Lead regular team meetings to address challenges, share best practices, and generate creative problem-solving ideas.

Customer Relationship Management & Innovation:

Build and nurture strong relationships with key clients, realtors, and builders, seeking continuous feedback to refine service offerings.

Proactively address and resolve customer issues, using a problem-solving mindset to drive high levels of satisfaction throughout the sales process.

Leverage customer feedback to identify and implement process improvements and innovative sales strategies.

Market Analysis & Competitor Insights:

Stay ahead of industry trends, market shifts, and competitor movements, bringing a curious, analytical mindset to market exploration.

Adjust sales tactics and strategies based on data and insights, ensuring ongoing relevance and competitiveness.

Reporting, Documentation, & Continuous Improvement:

Prepare and present sales reports, providing actionable insights for continuous improvement and innovation.

Maintain accurate and up-to-date records of sales activities and customer interactions, seeking opportunities to streamline and enhance processes.Qualifications:

Proven experience as a Sales Manager or in a similar role, with a track record of driving revenue growth and achieving sales targets.

Strong leadership, communication, and problem-solving skills, with a focus on fostering a culture of continuous improvement and innovation.

Proficiency in CRM systems, Microsoft Office Suite, and data analytics tools.

Strategic thinker with the ability to analyze data, identify opportunities, and drive innovative solutions.

Customer-centric approach and dedication to delivering exceptional service.

Developed and executed self-generated leads and sales strategies (Builder, Realtor, Community Involvement)Benefits:

Competitive base salary, commission, and performance-based bonus.

Company car and gas card

Health, dental, and vision insurance options.

Retirement savings plan with company contributions.

Paid time off, including holidays.

Professional development opportunities focused on growth and continuous learning.

About Us:

Our client is a leading provider of residential pool solutions, recognized for our high-quality products and commitment to excellence. Founded in 1999, they have rapidly grown to become one of the nation's top pool builders, with a vision to become the largest pool builder in America.

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